- Email Drives A Fifth Of Holiday Online Sales
Email Marketing Daily, Jess Nelson - Friday, December 30, 2016
Holiday online sales grew 10.7% year-over-year to $79.2 billion, according to ...
- Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Niels ...
- Cord-Cutting Sees Steeper Declines, But Digital TV Distributors May Add Growth
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
Pay TV cord-cutting seems to be declining for the TV industry ...
- Apple Devices Dominate Holiday Giving
Mobile Marketing Daily, Gavin O'Malley - Wednesday, December 28, 2016
What types of mobile gifts were people unwrapping, this holiday season? Wel ...
- Subject Line Typos Decrease Email Engagement Rates
Email Marketing Daily, Jess Nelson - Tuesday, December 27, 2016
Email response rates decrease as the number of errors in an ema ...
- Will 2017 Be The Year TV Finally Gets Included In Cross-Device Analysis? Stay Tuned
RTBlog, Tobi Elkin - Wednesday, December 28, 2016
Tapad, a provider of cross-device analytics and content delivery, makes the bo ...
- Target Consumers Around Specific Needs, Get Real About Real-Time Marketing
RTBlog, Tobi Elkin - Tuesday, December 27, 2016
Targeting consumers around specific needs makes more sense than targeting them arou ...
- Facebook, Twitter Grapple With Ad Glitches
Social Media & Marketing Daily, Gavin O'Malley - Friday, December 23, 2016
Apparently, Facebook is not the only social giant with an ad measureme ...
- Broadcast TV Nets Gain 4% In Q4 TV Ad Revs
Television News Daily, Wayne Friedman - Friday, December 23, 2016
TV networks had a solid advertising fall -- all due to b ...
- Best Buy, Macy's, Walmart Ad Spending - Including Search - Plummets
Marketing Daily, Aaron Baar - Thursday, December 22, 2016
"The holiday lull of week six is deeper than retailers want, b ...
- Top Apps Hogging More Mobile Time
Mobile Insider, Gavin O'Malley - Thursday, December 22, 2016
The 100 most popular apps are hogging more and more of consumer ...
- Nielsen Acquires Gracenote, An Apt End Note For TV Listings Era
MediaDailyNews, Joe Mandese - Tuesday, December 20, 2016
Nielsen, a company that began by measuring the audiences of TV (a ...
- Apple Marks Record 91% Share Of Global Smartphone Profits
Mobile Insider, Gavin O'Malley - Tuesday, December 20, 2016
Worldwide, smartphone profits reached $9.4 billion during the third quarter of t ...
- Harmelin Media Partners With PlaceIQ On Location Data
Real-Time Daily, Tobi Elkin - Monday, December 19, 2016
Harmelin Media, an independent media agency, said it selected PlaceIQ as i ...
- NBCU: Nielsen's Total Content Ratings Do 'Harm'
Television News Daily, Wayne Friedman - Thursday, December 15, 2016
NBCU is not happy about the progress of Nielsen's highly anticipated Tot ...
- IAB: Ad Fraud, Device Measurement, And Attribution Continue To Be Key Issues In 2017
RTBlog, Tobi Elkin - Thursday, December 15, 2016
The Interactive Advertising Bureau (IAB) has had a busy year working ...
- NBC Leads In Prime Time, Fox Makes Big Gains
Television News Daily, Wayne Friedman - Wednesday, December 14, 2016
NBC has a commanding lead in key advertiser viewer measures so f ...
- Bidtellect CEO Eyes Convergence Of Programmatic And Content Marketing
RTBlog, Tobi Elkin - Wednesday, December 14, 2016
Bidtellect CEO Lon Otremba thinks programmatic and content marketing will converge ...
- Mobile Showing Strength In Holiday Searches, Purchases
Mobile Insider, Laurie Sullivan - Tuesday, December 13, 2016
Purchases from mobile phones on retail sites nearly equaled desktop with ...
- Who Watches The Watchmen: A Conversation With Former Nielsen 'Watch' Chief Dave Thomas
MediaDailyNews, Joe Mandese - Monday, December 12, 2016
During his tenure as president of Nielsen Media Client Services, Dave Thom ...
- Post-Election, Trump's Earned Media Soars
Television News Daily, Wayne Friedman - Friday, December 9, 2016
Now that he is President-elect, Trump's overall earned media value is $752 ...
- VR Consumers Need Convincing With Demos
Marketing Daily, Aaron Baar - Thursday, December 8, 2016
According to a market snapshot from Parks Associates, half of consumers w ...
- How Mobile Millennials Buy: Banking 74%, App Purchases 53%, Music 51%, Retail 44%
Mobile Insider, Chuck Martin - Thursday, December 8, 2016
U.S. Millennials shop in person because of a sense of immediacy, t ...
- Integral Ad Science Launches Open Source SDK For Mobile Viewability Measurement
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
Ad tech firm Integral Ad Science (IAS) announced that it will off ...
- DoubleVerify CEO Wayne Gattinella: 'Media Transparency Will Become Universal' In 2017
RTBlog, Tobi Elkin - Thursday, December 8, 2016
DoubleVerify CEO Wayne Gattinella sees media and cross-screen transparency as imperatives ...
- Long-Form Digital Video Grows -- On Laptops, Connected TV, Mobile
Television News Daily, Wayne Friedman - Tuesday, December 6, 2016
Traditional TV networks/producers are seeing continued growth in long-form content for digit ...
- MPA Report Reveals Magazine Audiences Continue Shift From Desktop To Mobile
Publishers Daily, Sara Guaglione - Monday, December 5, 2016
Online magazine audiences continue to shift from desktop to mobile devices, accordi ...
- InMobi Integrates Nielsen Digital Ad Ratings For Audience Verification
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Mobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratin ...
- Media Stocks Strong Since Election, Some Pullback
MediaDailyNews, Wayne Friedman - Friday, December 2, 2016
U.S. media stocks have pulled back somewhat from their recent run-up, y ...
- Prediction: DSPs Will Partner To Cut Costs And Increase Efficiency
RTBlog, Tobi Elkin - Monday, December 5, 2016
The Trade Desk's CEO Jeff Green projects demand-side platforms (DSPs) will ne ...