- Alan Schulman Has A Brand New Bag, And It's An Automated One
RTBlog, Joe Mandese - Thursday, May 22, 2014
Alan Schulman, VP, global digital marketing & brand content, SapientNitro, surprised attende ...
- Fraud Prevention Will Tip The 'Scale' Of Online Video
Show Daily, Tyler Loechner - Thursday, May 22, 2014
James Akhbari, VP and digital media director at Havas, told the audien ...
- Florida A Story Generating Machine
Show Daily, Laurie Sullivan - Thursday, May 22, 2014
Florida businesses create experiences that immerse people, drawing millions of people ...
- Why People Share Content
Show Daily, Laurie Sullivan - Thursday, May 22, 2014
People share to create status, define a collective identify, and strengthen ...
- I Plan, Therefore I Am
Show Daily, Joe Mandese - Thursday, May 22, 2014
OMMA Video got off on an existential note during Internet Week ...
- FB Video Ads All About Reach
Show Daily, Mark Walsh - Thursday, May 22, 2014
Facebook earlier this year finally announced it had had started testing long-rumor ...
- What Would You Ask Zuck?
Show Daily, Joe Mandese - Thursday, May 22, 2014
That's what OMMA Video moderator Ari Zoldan asked his "Facebook Premium Vid ...
- Is Targeted GRP a Good Fit For Facebook Video Buys?
Show Daily, Mark Walsh - Thursday, May 22, 2014
Facebook’s video ads are to be bought using Targeted Gross Ratings Poin ...
- What Would Satan Do? (Lean In, Of Course)
Show Daily, Joe Mandese - Thursday, May 22, 2014
Few brands are more wholesome than Honey Maid, right? Think s'mores arou ...
- Dunkin' Donuts & Staying Relevant with Mobile
MobileShopTalk, Chuck Martin - Wednesday, May 21, 2014
Succeeding in mobile commerce can be challenging when having to integrate t ...
- Real-Time Marketing's Next Frontier
RTBlog, Tyler Loechner - Tuesday, May 20, 2014
Laura Henderson, associate director of media and communications at Mondelez International, believ ...
- Dunkin': Don't Get Caught Up In The Tech
Show Daily, Mark Walsh - Wednesday, May 21, 2014
Dunkin’ Donuts has become known as a mobile innovator in the reta ...
- Papa John's Tries To Keep Mobile Simple
Show Daily, Mark Walsh - Wednesday, May 21, 2014
For Papa John’s, keeping things simple in mobile is key. Speaking ...
- Don't Lose Your Brand In Mobile
Show Daily, Gavin O'Malley - Wednesday, May 21, 2014
Mobile may appear to be a great playground for experimentation, but ...
- Do 'Ads' Even Work In Mobile?
Show Daily, Mark Walsh - Wednesday, May 21, 2014
A decade into the emergence of mobile marketing, and the question sti ...
- Don't Chase Trends On Visual Platforms
Show Daily, Mark Walsh - Wednesday, May 21, 2014
Apu Gupta, founder and CEO of Curalate, which provides analytics for visu ...
- C-Level Suite Moving Beyond 'Likes'
Show Daily, Phyllis Fine - Wednesday, May 21, 2014
Focusing on big numbers -- such as millions of “likes” -- ...
- Will IoT mean too many apps?
Show Daily, Mark Walsh - Wednesday, May 21, 2014
The Internet of Things (IoT) often conjures images of a Jetsons-like lifesty ...
- Do Marketers Have Place In Mobile Messaging Apps?
Show Daily, Phyllis Fine - Wednesday, May 21, 2014
At least one OMMA Mobile speaker had said earlier that marketers h ...
- Mondelez Turns To Video For 'Planned Spontaneity'
Show Daily, Mark Walsh - Tuesday, May 20, 2014
How does Mondelez International follow up the tweet heard round the worl ...
- All The News That's Fit To Rent (Oh Baby!)
Show Daily, Joe Mandese - Tuesday, May 20, 2014
That, more or less, is Mondelez's approach to its brand newsroom. B ...
- The Two Faces Of Facebook Economics
Show Daily, Joe Mandese - Tuesday, May 20, 2014
While it's not exactly a trade secret that the organic "reach" ...
- Making The Case For Instagram
Show Daily, Mark Walsh - Tuesday, May 20, 2014
While Facebook remains the 800-pound gorilla of social media marketing, photo-sharing netwo ...
- Planned Or Unplanned Real-Time Social Marketing: Be Prepared For Both
Show Daily, Wayne Friedman - Tuesday, May 20, 2014
Real time marketing for social media can work for marketers -- b ...
- Paid, Owned & Blurred
Show Daily, Joe Mandese - Monday, May 19, 2014
That's the final word I had on the "media planning" panel ...
- Be The Ball
Show Daily, Joe Mandese - Monday, May 19, 2014
Michael Brenner, vice president marketing and content strategy at SAP offered so ...
- What Happens With Native Ads Outperform Native Editorial?
Show Daily, Joe Mandese - Monday, May 19, 2014
That's an interesting question that's beginning to emerge, now that brands ...
- I'd Like To Teach The World To Spin
Show Daily, Joe Mandese - Monday, May 19, 2014
The nice thing about native advertising is that no two people defi ...
- Retargeting Fail: Nonstop Ads For Ugly Shoes
Show Daily, Wendy Davis - Monday, May 19, 2014
Add Judy Shapiro, CEO and founder of EngageSimply, to the list ...
- Why Is Everything Suddenly 'Native?'
Show Daily, Mark Walsh - Monday, May 19, 2014
Why do we need to group everything—from search to content marketing--under t ...