- Study: Consumers Value Traditional Attributes In Online Brands
Online Media Daily, Gavin O'Malley - Thursday, November 19, 2009
While Google remains consumers' favorite online brand, Yahoo and Amazon are n ...
- The First Cut Is The Deepest: AOL Axe To Fall Harder Than Expected
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 19, 2009
As part of its broader cost-cutting initiative, AOL was expected to a ...
- Alaska Airlines Backs Hometown Skater In Promo
Marketing Daily, Karl Greenberg - Wednesday, November 18, 2009
Seattle-based Alaska Airlines is backing a hometown boy, champion speed skater Apo ...
- Diamond Crystal Campaign Is Downright Salty
Marketing Daily, Aaron Baar - Wednesday, November 18, 2009
"Many consumers assume that all salts are the same," Grete Lavrenz, ...
- K-Swiss' Palladium Boots Kicks Off Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 18, 2009
A new online television series titled "Uneven Terrain" is part of t ...
- Display Ads Hit The Wall - A Firewall: New System Prevents Brands From Unsavory Adjacencies
Online Media Daily, Joe Mandese - Thursday, November 19, 2009
In what could be a breakthrough in online display advertising security, AdSa ...
- Columnists Rant About Marketing Prescription Drugs Online
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 18, 2009
Two prominent consumer columnists come out strongly this morning in favor ...
- Dec. 17 Declared 'Free Shipping Day'
Marketing Daily, - Wednesday, November 18, 2009
Now that those early-bird consumers have Black Friday and CyberMonday etched ...
- Pyrex Leverages Its Usefulness In The Kitchen
Marketing Daily, Karl Greenberg - Tuesday, November 17, 2009
"The Pyrex brand has dabbled in the kitchen tools and gadgets a ...
- ConAgra Sponsors Yahoo TV Clips Program
Marketing Daily, Karlene Lukovitz - Tuesday, November 17, 2009
The new partnership is the first that ConAgra has developed "with ...
- Scarborough: Most Americans Still Read Newspapers
MediaDailyNews, Erik Sass - Tuesday, November 17, 2009
Newspaper publishers hoping to staunch the flow of ad dollars out ...
- [X+1] Platform Drives Targeting, Custom Audience Segments
Online Media Daily, Laurie Sullivan - Wednesday, November 18, 2009
[x+1] releases Media+1 Wednesday. The platform, which becomes available in December, combin ...
- Online Display Ad Market Continues Shift To 'Audience' From 'Media' Sales
Online Media Daily, Joe Mandese - Wednesday, November 18, 2009
Reflecting a shift being pushed by Madison Avenue, the online display advertisi ...
- Arm & Hammer And Muchkin Brand Up On A Diaper Pail
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 17, 2009
Coming this week to big-box retailers (Toys 'R Us, Target and K-Mar ...
- MasterCard Enlists Peyton Manning For Gift Finder
Marketing Daily, Tanya Gazdik - Monday, November 16, 2009
The Priceless Gift Finder displays appropriate gift selections, along with ratings a ...
- People Stick With Entertainment Subscriptions
Marketing Daily, Aaron Baar - Monday, November 16, 2009
"There's been a whole lot of discussion that people would cut cab ...
- 'California Fives' Offer Insider Tips
Marketing Daily, - Friday, November 13, 2009
The California Travel & Tourism Commission has launched a new Web featu ...
- Google and Yahoo Claim FDA Warning Resulted In Fuzzier Pharma Ads
Online Media Daily, Wendy Davis - Thursday, November 12, 2009
Executives from Google and Yahoo told the Food and Drug Administration ...
- Brightcove Unveils Latest Platform, Integrates Mobile and Social Functionality
Online Media Daily, Gavin O'Malley - Monday, November 16, 2009
Riding high on strong earnings forecasts, Brightcove on Monday is expected ...
- Ad Infinitum
Engage:Millennials, Dan Coates - Friday, November 13, 2009
The economic imperative to "monetize" the online spaces and places that you ...
- Del Monte's College Inn Gets Steamed Up
Marketing Daily, Karlene Lukovitz - Thursday, November 12, 2009
The effect was designed to make the viewer have an almost viscer ...
- Drug Makers, Internet Companies Press For Guidelines
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 12, 2009
Emily Steel reports that Web companies such as Google, Yahoo, and Web ...
- Meet Tony, The Intern
Engage:Hispanics, Lee Vann - Thursday, November 12, 2009
Here is a snapshot of today's Hispanic online market. ...
- FDA Ponders Rules For Online Pharma Ads
Marketing Daily, - Wednesday, November 11, 2009
The Food and Drug Administration will convene a two-day meeting Nov. ...
- Toyota Taps SUV Roots In New 4Runner Ads
Marketing Daily, Karl Greenberg - Wednesday, November 11, 2009
Saatchi's Mike McKay says the ads are customized for different outdoor lifesty ...
- Who's Downloading Media Online?
Marketing Daily, - Thursday, November 12, 2009
Top 10 DMAs in which reside adults who downloaded media online ...
- Sprint Banks On Bravo's Product Placement Recall
Marketing Daily, Aaron Baar - Wednesday, November 11, 2009
Sprint's sponsorship of the series includes on-air tagged tune-in spots and billboard ...
- Continental Offers Frequent Fliers Online Auction
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2009
The online auction is being promoted via emails to frequent flier progr ...
- Travelpro Goes 'Up In The Air' With Clooney
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2009
Travelpro has developed a marketing program launching Nov. 17 which includes prin ...
- IAB Touts Standardization For Online Drug Ads
Online Media Daily, Wendy Davis - Wednesday, November 11, 2009
The Interactive Advertising Bureau is urging federal regulators to endorse the u ...