- Why The GRP Must Die: And Why It Won't
Television News Daily, Michael Hayes - Tuesday, August 23, 2016
Conversely, the GRP model is breaking, thanks to the Internet and mobi ...
- National TV Networks Sink 7% In July C3 Ratings
Television News Daily, Wayne Friedman - Wednesday, August 17, 2016
Cable TV networks were down 7% in 18-49 viewers to 15.7 millio ...
- Innovative Magid Research Finds Most-Valued And Least-Valued TV Shows
TVBlog, Adam Buckman - Thursday, August 18, 2016
TV ratings will tell you how many people are watching a sho ...
- Report Says More Marketers Are Requesting Ratings Verification
Real-Time Daily, Tobi Elkin - Monday, August 1, 2016
Videology found that 41% of customers' campaigns that ran on its platfo ...