- OnStar Helps General Motors Emphasize Technology
Marketing Daily, Tanya Gazdik - Monday, July 24, 2023
The campaign is targeted toward technologically minded Gen Z and millennial driver ...
- D.C. Agency 'January Third' Rebrands Itself Because Of, Well, You Know
Marketing Politics Weekly, Joe Mandese - Friday, July 21, 2023
Imagine launching a new ad agency named "Pearl Harbor" in Hawaii ...
- Bit-O-Honey Candy Rebrands To Attract Younger Demos
MAD, Fern Siegel - Tuesday, July 18, 2023
Bit-O-Honey is a nearly 100-year-old candy bar. And it's getting a makeo ...
- Rebranded As Archer, Memphis Agency Charts Future
MAD, Fern Siegel - Wednesday, June 21, 2023
The agency is now at an "inflection point," according to CEO Ru ...
- Tremor International Rebrands As Nexxen
Digital News Daily, Karlene Lukovitz - Monday, June 12, 2023
All of its platforms and business units will now incorporate the n ...
- Mediaocean Divests Planning System To SMI, SQAD Parent Guideline
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
Guideline is the new name of PC Dreamscape, the private equity-backed med ...
- FCB London Rebrands As Center For Global Clients
MAD, Fern Siegel - Wednesday, May 24, 2023
FCB London was the agency's first international office when it was establish ...
- New 'Max' Hikes Price With Expanded Roster Of Films/TV Shows
Television News Daily, Wayne Friedman - Monday, May 22, 2023
Beginning May 23, the WBD streaming service rebranded as "Max" will boo ...
- Kona Brewing Co. Is Now Kona Big Wave
MAD, Steve McClellan - Tuesday, May 16, 2023
The lager beer brand has undergone a brand relaunch designed to rea ...
- Take Two: Nickelodeon Revamps Splat Logo
MAD, Fern Siegel - Thursday, May 11, 2023
Nickelodeon has returned to its familiar splat logo in a new bra ...
- Sendinblue Rebrands, Reflecting Expanded CRM Offering
Email Marketing Daily, Ray Schultz - Thursday, May 4, 2023
Only 31% of the new Brevo's clients use the digital marketing platfo ...
- Jaguar Land Rover Rebrands As JLR
Marketing Daily, Tanya Gazdik - Thursday, April 20, 2023
"Range Rover, Discovery and Defender will continue to be powered by t ...
- Facet Rebrands, Leads Seismic Shift In Financial Planning
MAD, Fern Siegel - Friday, April 14, 2023
The firm has undergone a brand transformation and upgraded its virtual custom ...
- WBD's New Streamer Name Max Says It All Without Plus Sign
TVBlog, Adam Buckman - Friday, April 14, 2023
The brand-naming of Warner Bros. Discovery's new streaming service Max stands o ...
- Premium Streamer HBO Max To Rebrand As 'Max', Combining Discovery+ Content
Television News Daily, Wayne Friedman - Wednesday, April 12, 2023
The new "Max" will start up May 23, offering TV and movi ...
- Experts Give Their Take On Logo Redesigns For Pepsi, Nokia, Fanta
Marketing Daily, Todd Wasserman - Wednesday, April 5, 2023
Branding experts shared their perspective and reactions to new logo designs f ...
- Barrington Media Group Rebrands As BMG360
Email Marketing Daily, Ray Schultz - Wednesday, March 22, 2023
Founded in 2003, BMG360 offers online and offline marketing services. ...
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
FuboTV is changing its name to just Fubo, with a push ...
- Albertsons Brand Transformation Spotlights Role Food Plays In Our Lives
Retail Insider, Sarah Mahoney - Wednesday, March 1, 2023
New platform includes campaign it will adapt in all its "banners," includi ...
- TransUnion Rebrands, Explains 'Tru' Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 22, 2023
TransUnion has rebranded its global data solutions, combining thousands of B2B produ ...
- TransUnion Rebrands Global Data Products As 'Tru'
Email Marketing Daily, Ray Schultz - Tuesday, February 21, 2023
TransUnion's "Tru" rebrand organizes thousands of B2B product lines into seven, maki ...
- Flamme Relationship App Rebrands With New 'Ask Me Anything' AI Feature
Digital News Daily, Colin Kirkland - Tuesday, February 14, 2023
On Valentine's Day, Flamme introduced an AI-powered tool that invites people ...
- DDB Fresh Revamps As Indie Agency Imminent
MAD, Fern Siegel - Monday, February 13, 2023
The agency remains focused on fashion and design and the production ...
- Lee Enterprises SaaS Division Rebranded As BLOX Digital
Publishers Daily, Ray Schultz - Monday, February 6, 2023
The former TownNews unit, now called BLOX Digital, helps content producers conne ...
- Privacy Pickle: Consumers Love Email, But Brands Must Avoid The Creep Factor
Email Insider, Ray Schultz - Thursday, January 19, 2023
Marigold has announced global survey results with the 2023 Consumer Trends Ind ...
- Streamer/Cable Network Epix Rebrands, Changes Name To MGM+
Television News Daily, Wayne Friedman - Monday, January 16, 2023
The new moniker took effect Jan. 15, to coincide with the relea ...
- With Rebrand Talon Encourages The World To 'Think Outside'
MAD, Steve McClellan - Wednesday, November 30, 2022
The nearly 10-year-old agency says the makeover is designed to reinforce i ...
- Zoom Strengthens Rebrand Message With Ad Series
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 1, 2022
The first ad in the series created by agency 72andSunny aired la ...
- Spark Foundry: Already Time To Rebrand The Metaverse
MediaDailyNews, Joe Mandese - Monday, October 24, 2022
The agency did not offer a new name for the metaverse, ju ...
- Stagwell Media Network Expands, Rebrands
MAD, Steve McClellan - Monday, October 10, 2022
The network added several creative shops in August and has been renam ...