- The 10-Minute Paid-Search Audit
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 18, 2013
It's common. Too many things to do and not enough time ...
- Why Brands Need To Start Thinking More Like Publishers
Marketing Daily, Jamie Tedford - Thursday, July 18, 2013
Content marketing is by many measures the future of social media advertisin ...
- Acquiring Customers Short- and Long-Term
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 17, 2013
Andrew Dumont has put together a list of tactics to acquire n ...
- Quisma Acquires Search Agency H1
Online Media Daily, Fern Siegel - Tuesday, July 16, 2013
Quisma, the Group M / WPP performance marketing network, expands its glob ...
- Yahoo's Profits Up, Future Focuses On Mobile
Online Media Daily, Laurie Sullivan - Tuesday, July 16, 2013
Yahoo's profits rose 46% in the second quarter, but sales came ...
- Beyond Commercials. Content-Creation Amplifies an Advertiser's Message, Says Catalyst's Spiegel
Around the Net in Video, P.J. Bednarski - Tuesday, July 16, 2013
Content posted on YouTube can have a life beyond a brand's channe ...
- Search Engine Optimization Takes Backseat To Paid Search
SearchBlog, Laurie Sullivan - Tuesday, July 16, 2013
Paid-search budgets continue to dominate media marketing investments for retailers. The U. ...
- PLAs Let Businesses Monopolize Search Results
SearchBlog, Laurie Sullivan - Monday, July 15, 2013
The addition of Google product listing ads has opened a new li ...
- How To Work The Paid-Search Keyword Matches
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 12, 2013
Phrase match terms can produce slightly cheaper leads, according to Amanda WestBoo ...
- Microsoft Reorg Aims For Better Collaboration, Engineering Efficiencies
Online Media Daily, Laurie Sullivan - Thursday, July 11, 2013
Microsoft consolidated business groups and reorganized management Thursday in an effort ...
- Google Intros Maps App; Retires Latitude
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, July 10, 2013
Google introduced a new Google Maps app for smartphones and tablets Wednesda ...
- How To Analyze Consumer Reaction To Content
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 11, 2013
Too many companies overlook customer reviews. Daniel Burstein analyzed the data to determi ...
- Site And Search Retargeting Budgets On The Rise
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 10, 2013
Some 84% of marketers and agencies use site retargeting to increase revenu ...
- Zoom, Zoom: Top Carmakers Spent $5.82B on Internet Ads in 2012
Around the Net in Video, P.J. Bednarski - Tuesday, July 9, 2013
The top 10 automaker advertisers put $5.82 billion into unmeasured advertising, ...
- How To Ensure Search Engine Compliance
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 8, 2013
Aaron Aders believes he has figured out a way to relieve markete ...
- Digging Into Our History of Intent
Mobile Insider, Steve Smith - Monday, July 8, 2013
Consumers leave a long trail of social signals over the months a ...
- FTC's New Paid Search Guidance Will Rearrange Search Marketing
Online Media Daily, Marc Purtell - Friday, July 5, 2013
The FTC's warning to search engines should be a wake-up call ...
- Lead-Generating Media Comes From Online, Offline Directories
SearchBlog, Laurie Sullivan - Wednesday, July 3, 2013
Directories still deliver high-quality leads, especially on mobile devices, according to ...
- How To Keep Product Listing Ads Updated
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 2, 2013
In an ongoing series of how to optimize product listings on comparis ...
- Optimize In 60 Seconds
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 1, 2013
Optimization takes time and patience. Andrew Lolk lists five optimization strategies markete ...