- CMOs Not Sold on Social Networking Ads
Research Brief, Jack Loechner - Thursday, December 4, 2008
55% of the chief marketing officers at leading brands surveyed by Epsil ...
- Twitter Revenues: Coming Sooner Than You Think
Around the Net In Online Marketing, Ross Fadner - Wednesday, December 3, 2008
At an industry event in San Francisco, Twitter CEO Evan Williams on ...
- MySpace Video Comes To Mobile Phones
Around the Net In Online Marketing, Ross Fadner - Wednesday, December 3, 2008
...
- Oddcast Launches Critter Carols App For Purina
Online Media Daily, - Wednesday, December 3, 2008
Oddcast has launched a new online application with Nestlé Purina called Critt ...
- Pondering The End Of Pownce -- Or, How Many Social Nets Does One Columnist Need?
Social Media Insider, Catharine P. Taylor - Wednesday, December 3, 2008
I'm pretty sure that I never went to the Pownce.com site unt ...
- Power.com: All Your Friends In One Place?
Around the Net In Online Marketing, Ross Fadner - Tuesday, December 2, 2008
Does Power.com have the power to unseat the likes of MySpace a ...
- The Widget Is Not A Strategy
Online Spin, Joe Marchese - Tuesday, December 2, 2008
The widget is not a marketing or advertising strategy, at least n ...
- 10 Things You Need To Know About Mergers and Acquisitions
OMMA Magazine, Diane Mermigas - Tuesday, December 2, 2008
1. The recession and credit crisis that abruptly halted media deals ...
- 10 Things You Need To Know About Regulation
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. The regulatory ripple effect of the financial crisis will lead ...
- 10 Things You Need To Know About Behavioral Targeting
OMMA Magazine, Laurie Sullivan - Tuesday, December 2, 2008
1. "While most see behavioral targeting as a great way to impro ...
- 10 Things You Need To Know About Ad Networks
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. "Each primary category," says Cory Treffiletti, president and managing general partn ...
- 10 Things You Need To Know About Mobile
OMMA Magazine, Steve Smith - Tuesday, December 2, 2008
The much-touted location-based services (LBS) that marketers dream of leveraging for laser-geo-target ...
- 10 Things You Need To Know About Social
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. Sure, the evil corporate overlords just destroyed your plan to inve ...
- 10 Things You Need To Know About Metrics
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. The three screens will become one. "Understanding how people consume med ...
- 10 Things You Need To Know About Video
OMMA Magazine, kyle , Daisy Whitney - Tuesday, December 2, 2008
1. The industry needs to evolve from measuring video streams to tracki ...
- 10 Things You Need To Know About Gaming
OMMA Magazine, Josh Lovison - Tuesday, December 2, 2008
1. Consoles become the "smartest" household appliance. With the emergence of day-and-da ...
- Industry Watch: The Soft Economy
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
Back when tweens and teens and twenty-somethings wore poodle skirts and whi ...
- Markets Focus: What's Up, Doc?
OMMA Magazine, Liz Tascio - Tuesday, December 2, 2008
Now that Dr. Nicholas Genes is an academic chief resident at Mou ...
- Social Climber
OMMA Magazine, Carmen Nobel - Tuesday, December 2, 2008
A Boston start-up is banking on the notion that teenagers who downlo ...
- If You Can't Stop It, Monetize It
OMMA Magazine, Susan Kuchinskas - Tuesday, December 2, 2008
Entertainment companies have had little success stopping fans from illegally uploading the ...
- Countdown to Extinction
OMMA Magazine, John Capone - Tuesday, December 2, 2008
As a light and fun distraction from the events of the da ...