- LinkedIn's Direct Sponsored Content Offers Companies Personalisation Flexibility
Around the Net In MAD London, Sean Hargrave - Friday, July 25, 2014
Expanding its native ad strategy, LinkedIn is now giving brands the abili ...
- Facebook Figures Are Great - But Marketers Aren't Happy, Forrester Says
Around the Net In MAD London, Sean Hargrave - Friday, July 25, 2014
Facebook's second-quarter revenue may have shown a huge increase of 61 percen ...
- Young Brits Open To Sharing Data With Brands
Around the Net In MAD London, Sean Hargrave - Friday, July 25, 2014
More than two in three (68 percent) of 18- to-24-year-olds are unconcern ...
- Google Study Shows Strong Link Between Video And UK Car Buyers
Around the Net in Video, P.J. Bednarski - Friday, July 25, 2014
Google study of UK consumers finds 75% of consumers will use onli ...
- Facebook Sucks, But What's A Marketer To Do?
London Blog, Sean Hargrave - Friday, July 25, 2014
Forrester agrees that marketers are really annoyed at the way Facebook h ...
- A Plea On Behalf Of Native
MAD London, Andy Oakes - Friday, July 25, 2014
A couple of weeks ago, The Advertising Standards Authority made a ruli ...
- Coke Tops List Of Consumer-Recognised World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
Coca-Cola has topped the list of brands that consumers can recall ...
- Mobile Advertising Doubles Facebook Profits
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
Shares in Facebook surged to a record $74 in after-hours trading ...
- Publicis Agencies See Decrease In 2013 Billings
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
Publicis ZenithOptimedia and Havas Media were the only top-ten UK media agenci ...
- The7Stars Wins 2 Sisters Food Group
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
The7Stars has won the GBP5.5m media account for the owner of Fox ...
- Netflix Seeks London Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
As it plans its expansion in to Europe, Netflix has started talki ...
- MailOnline Ad Revenue Leaps By Nearly Half
Around the Net In MAD London, Sean Hargrave - Thursday, July 24, 2014
Mail Online increased its advertising revenue by 49% in the quarter ...
- Why Is Omnicom Blooming While Publicis Struggles Post Breakup?
London Blog, Sean Hargrave - Thursday, July 24, 2014
How come Publicis is making negative headlines while Omnicom is posting reco ...
- Coca-Cola Sales Fall Flat Despite World Cup Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
A huge World Cup marketing drive from Coca-Cola and the launch ...
- CMOs Getting On Better With CIOs, But Agility Concerns Remain
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
CMOs and CIOs are working closer together than ever before -- b ...
- Omnicom Outperforms Publicis In Q2
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
Omincom Group revenue for Q2 is up 6.4 percent, driven by ...
- Facebook Launches 'Save' Tool
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
Facebook has launched a "Save" tool that will allow users to sa ...
- Apple Profits Up As iPhone And Mac Growth Shores Up iPad Drop
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
Apple results for the last quarter show profits up 12 percent ...
- AOL UK Embraces Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
AOL UK has gone fully programmatic with all reserved inventory for i ...
- CMOs And CIOs Should Partner One Hackathon At A Time
London Blog, Sean Hargrave - Wednesday, July 23, 2014
There has been friction between marketing and IT ever since anyone c ...
- RAPP Wins UK Guide Dogs Assignment
MAD, Larissa Faw - Tuesday, July 22, 2014
The win is for both media and creative. The client provides servic ...
- AOL UK Lifts Lid On Programmatic, Puts 100% Of Reserved Inventory Into DSP
Real-Time Daily, Tyler Loechner - Tuesday, July 22, 2014
AOL UK on Tuesday announced that it will put 100% of i ...
- Lacoste Lets Shoppers Try On Trainers Virtually
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
Lacoste is launching what it dubs a "unique" app that allows shoppe ...
- Yahoo Seeks Solace In Mobile With Flurry Purchase
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
Yahoo has bought mobile app analytics business Flurry for an estimated GBP11 ...
- Snapchat To Monetise?
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
Snapchat appears to be getting ready for monetisation. Two trademarks were fil ...
- Time Warner Strengthens Defences Against Takeover Bids
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
Time Warner has changed its bylaws to reduce the possibility of ...
- Netflix Profits Double As It Prepares European Push
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
Netflix profits have more than doubled, putting the company in a ve ...
- Adidas First World Cup Content Campaign Demonstrates Key Lessons
Around the Net In MAD London, Sean Hargrave - Tuesday, July 22, 2014
The Adidas "all in or nothing" content-driven campaign was a landmark ...
- Is Augmented Reality Over-Hyped?
London Blog, Sean Hargrave - Tuesday, July 22, 2014
Augmented Reality is a hot topic in marketing, and rightly so. ...
- Twitter And Facebook Planning Ecommerce Features
Around the Net In MAD London, Sean Hargrave - Monday, July 21, 2014
Both Facebook and Twitter are working on making it easier to b ...