The Association of National Advertisers is continuing its 4-year-old push to bring true commercial ratings -- or "brand-specific" ad measurement -- to the market. For Nielsen's part, the measurement company … Read the whole story
ANA chief Bob Liodice claimed a certain level of victory with the organization's efforts to eliminate the decades-old fees that ABC, CBS and NBC … Read the whole story
Sinclair's broadcast revenues climbed 23.5% to $189.9 million, with net income moved into the black -- $33.0 million -- chiefly from strong political sales. … Read the whole story
ABC has benefited from a strong TV ad market and has sold out its "83rd Annual Academy Awards" with higher prices than a year … Read the whole story
"The center of the world isn't the PC [anymore], it's the user," Page Murray, vice president of integrated marketing for HP's Personal Systems Group, … Read the whole story
3net, an all-3D network formed by Sony Corp. in collaboration with Discovery Communications and IMAX Corp., announced its first distribution deal with DirecTV, set … Read the whole story
The campaign, which comprises three spots, takes the tack that beds, kind of like kitchens, have evolved to have a more central role in … Read the whole story
Another new TV measuring company metric -- one consisting of "audience involvement and commitment" -- says CBS' "CSI" has received the highest marks for … Read the whole story
"American Idol" producer Nigel Lythgoe will launch a country music competition series on CMT in April, coming after "Nashville Star" ended its run on … Read the whole story
"Tax refund time is a point on the calendar when retailers really lick their chops," Greg McBride, senior financial analyst with Bankrate, tells Marketing … Read the whole story
Horizon Media's Bill Koenigsberg railed against the upfront process Thursday, saying it needs reform because it requires difficult long-term planning in an ever-changing business. Read the whole story
For the better part of a year, TV critics hounded Comcast's potential ownership of NBC Universal -- especially in regards to where Comcast would … Read the whole story
Somewhere along the way, the media masters that have kept the football portion of the Super Bowl content fairly safe and "super" have unfortunately … Read the whole story
Key to the surprising Super Bowl Chrysler commercial featuring Eminem was a striking message left for viewers to ponder -- that building automobiles is … Read the whole story
In his opening remarks at the ANA TV and Everything Video Forum, ANA Chief Bob Liodice just announced that the ANA is partnering with … Read the whole story
ANA Chief Bob Liodice just told TV and Everything Video attendees that Nielsen has agreed to integrate the ad industry's Ad-ID codes into its … Read the whole story
That's what Best Buy CMO Barry Judge said the electronics retail giant's new strategy is. He said Best Buy is "dialing down on digital" … Read the whole story
That's right. The former president, er vice president, of the United States, says he's not much of a gamer, but he apparently plays wildly … Read the whole story
Moments after ANA chief Bob Liodice announced that the ad industry would soon unveil a new initiative to try and standardize measurement and metrics … Read the whole story
That's pretty much what Best Buy CMO Barry Judge said during the Q&A; portion of his ANA TV/Everything Video session when an audience member … Read the whole story
Imagine a TV doctor portrayed by George Clooney. Okay, so he actually played one on TV. But Best Buy CMO Barry Judge just showed … Read the whole story
That's more or less what Barry Judge, CMO of Best Buy, did during his introductory remarks at the ANA's TV and Everything Video Forum … Read the whole story
NBA Commissioner David Stern is rattling off the strong NBA franchises that have contributed to a surge in ratings for the sport, and left … Read the whole story