Friday, February 25, 2011
  • CBS Plans Future: Netflix Streams Library, New Shows Readied

    CBS is hoping the NFL avoids canceled games this fall, but CEO Leslie Moonves believes a work stoppage wouldn't bring a significant blow financially. The net has also offered Netflix an opportunity to stream its library content. ...Read the whole story

  • New To Macy's Spring Lineup: Custom QR Codes

    The campaign is a bit of an extension of the retailer's holiday effort, through which consumers took a photo of a 2D barcode and texted it to Macy's for access to a holiday themed video. This effort, however, is much more extensive, and will be communicated across multiple touchpoints, including television and print advertising, in-store signage and associate training. ...Read the whole story

  • Oscar Dreams Of Big Telecast Numbers

    Recent trends of higher ratings for TV awards shows might have ABC dreaming of big numbers as well for "The 83rd Annual Academy Awards" show this Sunday. Last year, "The 82nd Annual Academy Awards" pulled in 41.7 million viewers, the biggest results in five years, helped by the best picture category growing from five to 10. ...Read the whole story

  • 7-11 Targets The 'Big 4,' Broadcast Nets, That Is

    In a deal that its principals say will transform the 7-Eleven convenience store chain into the fourth largest "broadcast TV network" in the U.S., Harris Corp. Wednesday will deploy broadcast TV quality digital out-of-home screen technology across 6,200 of the chain's stores nationwide. The 10-year agreement with Digital Display Networks, operator of the fledgling 7-Eleven TV network, is valued at $10 million. ...Read the whole story

  • 'Men' Season Canceled, Advertisers Get What?

    What happens to TV advertisers that bought into CBS' "Two and a Half Men," now that the show won't be producing any more original shows this year? Very little. For the rest of the 2010-2011 season, the show will be in reruns. Advertisers can choose to support that or move to another CBS comedy. ...Read the whole story

  • Dish TV: Revs Up 8.4%, But Subscribers Drop in 4Q

    Against what its main competitor DirecTV reported earlier in the week, Dish Network Corp. had a net loss of subscribers in the fourth quarter 2009. However, the satcaster saw revs rise 8.4% for 2010. ...Read the whole story

  • Ford Talks Tech With Global Focus Campaign

    As Sir Martin Sorrell, the head of WPP, whose biggest client happens to be Ford, explained, the campaign is not about taking the "shock and awe" approach of big ads and anthem spots, but of creating quick, lasting impressions about specific vehicle elements. ...Read the whole story

  • Stay Melo: Anthony Scores For Knicks, MSG TV

    MSG Network's broadcast of superstar Carmelo Anthony's debut with the New York Knicks yielded a 16-year high for the network in one arena. In its home New York market, the game posted the highest regular-season rating since the 1995 clash that had Michael Jordan dropping 55 points on the Knicks. ...Read the whole story

  • Univision May Launch New Nets, TV Net Revs Up 17%
TV Reigns, But Attention Diverted

Deloitte's new "State of the Media Democracy" survey reveals that 71% of Americans still rate watching TV on any device among their favorite media activities, supporting the notion that traditional television advertising continues to be a ...More