So he's not exactly going with Charlton Heston-type proclamations about refusing to give up his musket unless it's pried from "my cold, dead hands!" Yet, well-respected actor Joe Mantegna has … Read the whole story
Years after most of the major agency holding companies have launched or spun-off branded audience-buying platforms, WPP's GroupM this morning said it was entering … Read the whole story
Nielsen looked at women in 21 countries, and found that almost 80% of those respondents in developed countries say that the role of women … Read the whole story
Michael Bollo, who has considerable experience in Spanish-language broadcasting, has joined the TVB as vice president, marketing and business development. Read the whole story
That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted … Read the whole story
Comic-Con has generated more star power in recent years, as Hollywood has premiered sci-fi-type series there, while looking to generate some grassroots buzz. E! … Read the whole story
Though new consumer electronic devices/digital video services are making inroads with TV programming, subscription television is still the dominant TV service for consumers -- … Read the whole story
Outdoor TV is unveiling ten new shows for its third-quarter programming line-up, including an array of reality series about hunting and the outdoor life. … Read the whole story
ABC's "The Bachelorette" and "Extreme Makeover: Weight Loss Edition" continue to gain traction this summer. "The Bachelorette" gained almost 10% week-to-week -- now at … Read the whole story
"The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great … Read the whole story
Network prime-time television was generally pretty lackluster on the last Sunday in June; cable shows weren't exactly stellar either. The second episode of TNT's … Read the whole story
"We wanted a smart yet engaging media campaign around the Chiquita Rio Web site that could provide trackable, measurable results for our brand," aid … Read the whole story
If you want to understand the limits of TV ratings points, then consider this classic tidbit from TV lore. In the late 1940s, the … Read the whole story
I enjoy headlines more than most. I appreciate the art of the headline, the (sometimes) drama, and the (often) silliness that provides a break … Read the whole story
Through thick and thin, in bad and good overall TV markets, the NFL has endured well for its TV partners -- especially when it … Read the whole story
Video ad campaigns delivered online give advertisers the ability to understand who is watching, how much of it they are watching, and how different … Read the whole story
I'd say that what the industry does best -- what everyone has in common, whatever our role is in the ecosystem -- is tell … Read the whole story
For TV advertisers, going long -- in football parlance, running the clock -- is always a disruption Current TV's hour-long "Countdown with Keith Olbermann" … Read the whole story
"This is really addicting," I admit to my wife after more than an hour of my distracting her from reading with a new iPad … Read the whole story