Tuesday, December 20, 2011
  • Kantar: Q3 Ad Spend Mixed, Cable Spikes

    Kantar Media says U.S. advertising spending continues to slow down -- just inching up 0.4% in the third quarter. For the first nine months of the year, that puts U.S. advertising expenditures at $104.7 billion -- a 1.5% rise over the same period a year ago. The more positive story came from cable TV networks -- a 6.5% hike in the third quarter. ...Read the whole story

  • VeriFone Strikes OOH Deal With NBC TV Group

    Out-of-home media platform VeriFone Systems has struck a new deal with NBC's owned TV stations group. It include news, information, as well as entertainment programming seen in taxi cabs, gas stations and other digital OOH platforms. ...Read the whole story

  • Rutledge To Head Charter

    Cable operator Charter said Monday that it has hired former Cablevision executive Tom Rutledge as president-CEO. Last week, it was announced that he would be departing Cablevision as COO. Rutledge, who has been called the most valuable executive in the cable industry by at least one analyst, begins his new post Feb. 13, and will join the board of directors. ...Read the whole story

  • Consumers Prefer Connected TV Over 3D

    Among those households intending to buy a new TV set, nearly three-quarters plan to buy a TV with advanced features like 3D or built-in Internet connectivity, but they're going much more for the latter than the former. ...Read the whole story

  • Rentrak, Post-Newsweek Deal Targets Set-Top-Box Ratings As Currency

    Rentrak, the would-be challenger to Nielsen in local-market ratings, has cut a deal with another large station group to subscribe to its ratings based on set-top-box (STB) data. Even more newsworthy is that the station group, Post-Newsweek, plans to use the data as a currency for deal-making. ...Read the whole story

  • 2D TVs Best 3D This Season

    Smart TVs -- those 2D TV sets with Internet-access -- are poised to be purchased by many more holiday shoppers this year than 3D TVs, though the latter is seeing a strong uptick in sales numbers. ...Read the whole story

  • TidalTV Uses Polk, Datalogix For Automotive

    Baltimore, MD-based TidalTV, an online video ad platform, is partnering with Polk and Datalogix to field audience targeting for the automotive industry.The company is launching a product that targets video to specific segments of the auto market, with ROI based on an association between exposure to ads and offline auto shopping and purchase activity. ...Read the whole story

  • Nielsen Names Cambridge's Kash Vice Chair, Promotes Habib To COO

    Nielsen is expanding its "office of the CEO," naming Rick Kash Vice Chair. Kash, who was founder of The Cambridge Group, joins Nielsen CEO David Calhoun and Vice Chair Susan Whiting in running the office. ...Read the whole story

Lessons From Louis C.K.'s Digital Success

Louis C.K.'s recent digital comedy event should make the likes of every semi-recognized TV performer and producer sit up and take notice. Recently, viewers spent $5 for simple digital access to watch his comedy performance at ...More