As it seeks a more competitive market for local TV ratings, station group Post-Newsweek said Monday it will begin using set-top-box (STB) data from Rentrak company-wide. One of its stations is the Miami ABC affiliate, where General Manager Dave Boylan has been frustrated with Nielsen's small sample size and sought an alternative for some time. The dynamics in South Florida are such that a mere six viewers can have a significant effect on a show's ratings. ...
Kantar Media says U.S. advertising spending continues to slow down -- just inching up 0.4% in the third quarter. For the first nine months ... Read the whole story
Out-of-home media platform VeriFone Systems has struck a new deal with NBC's owned TV stations group. It include news, information, as well as entertainment ... Read the whole story
Cable operator Charter said Monday that it has hired former Cablevision executive Tom Rutledge as president-CEO. Last week, it was announced that he would ... Read the whole story
Among those households intending to buy a new TV set, nearly three-quarters plan to buy a TV with advanced features like 3D or built-in ... Read the whole story
Rentrak, the would-be challenger to Nielsen in local-market ratings, has cut a deal with another large station group to subscribe to its ratings based ... Read the whole story
Smart TVs -- those 2D TV sets with Internet-access -- are poised to be purchased by many more holiday shoppers this year than 3D ... Read the whole story