Thursday, December 22, 2011
New Year, New Realities: Selling Recovery TV

As the New Year approaches, many of us are thinking about how to lead cleaner, healthier lives. Some of us may even take that thought right onto reality television. ...More


  • Set-Top-Box Lexicon: Commercial Avoidance

    DVR penetration is approaching critical mass. A large part of the hand-wringing over DVR roll-out is the fear of increased opportunities for consumer commercial avoidance. In the past, viewers could avoid ads by multitasking, muting via ...More

  • Ad Agency Big Fuel Makes Cat Videos for Humane Society in CatVent

    If you're working today, you probably need an online video pick-me-up, rather than more stats, research or news on this fabulous and fast-growing sector of the digital ad economy. And what better form for said spirits-booster ...More