• The Real Game Begins: Ad Metrics

    In TiVo's Top 10 list of most-viewed Super Bowl ads, based on anonymous audience research data, Doritos grabbed two of the top three spots this year with the No. 1 spot, "Man's Best Friend." ...Read the whole story

  • Lexus Rolls Out Huge Campaign For GS

    Lexus has a new ad campaign for the 2013 Lexus GS that is borne on the wings of what Lexus says is among its largest-ever media buys. It carries a new message for Lexus -- one that focuses on technology and performance. ...Read the whole story

  • Belo: Revs Down, But Spot Ads Up

    Big TV station owner Belo Corp. witnessed lower advertising revenue in the fourth quarter due to lower political advertising, but continued to see strong results from its biggest ongoing category: automotive. ...Read the whole story

  • Nielsen Global Revs Up 8%, Set To Deliver Wal-Mart Data

    Nielsen is set to begin offering sales data from Wal-Mart in the second quarter, which will supply a fuller picture of U.S. retail activity for clients. In 2011, global revenues were up 8% to $5.5 billion, including up 4% for its TV measurement business. Profits dropped from $130 million to $84 million. ...Read the whole story

  • Super Bowl Hits 111 Million Viewers

    For the third year in a row, the Super Bowl set a record for the most-watched program in TV history -- hitting 111.3 million total viewers, per Nielsen. On a household basis, the game earned a 47 rating/71 share, up 2% from a year ago. Almost three of every four U.S. TV sets that were turned on was tuned in to the Super Bowl. ...Read the whole story

  • VW's Slimmed-Down Pooch Steals The Game

    Doritos' murderous Great Dane came in second, followed by Bud Light's Rescue Dog, M&M's Ms. Brown and Skechers' Mr. Quiggly. (And, yes, that means dogs star in four of the top five spots.) ...Read the whole story

  • 'Smash' Produces Solid Performance, 'Voice' Sings

    A big-budgeted multiplatform marketing effort for "Smash," NBC's new workplace drama about producing a musical, delivered a good but not great performance on Monday night. It produced a solid 3.8/10 after a two-hour edition of "The Voice." ...Read the whole story

  • Time Warner Invests In Conviva, Ups TV Everywhere Growth

    An arm of Time Warner has invested $15 million in Conviva, which provides the technological backbone for online video platforms such as TV Everywhere, from HBO to Turner. The company said the financing will be used for international growth and to hire more staff. ...Read the whole story

  • Redbox To Launch Streaming Video

    Verizon and Coinstar said they would kick off a co-venture that will allow customers to obtain DVDs at Redbox's 35,000-plus kiosks and view content streamed online. Details regarding branding, pricing and content were not released, although a launch is expected in the second half of the year. ...Read the whole story

  • NPD: Super Bowl Apps Fell Short Of Hype

    Despite all the hoopla around two-screen viewing, findings from market research firm NPD Group indicate that interaction with smartphone apps during the Super Bowl did not live up to expectations. Engagement with football-focused apps from ESPN and the NFL were actually down compared to the playoffs two weeks ago. ...Read the whole story

  • Cannella Response Television; Randy Suchy

    Cannella Response Television hired Randy Suchy as support & project manager. ...Read the whole story

Back To The Future: TV Is My New Radio

"Who is that, and what the hell is she wearing?" my daughter asked as the NBC Super Bowl pre-game show started with some country-like bleached blonde in silver lame pants singing the unctuous intro. I had a vague memory of this woman, but I was clueless. And this was only the first of countless times in the next few hours I couldn't ID someone who clearly the rest of the country knew as a celebrity. ...More

  • NFL Brings Residual And Ongoing Gifts To Viewers And Marketers

    You have lingering complaints about the Super Bowl? A bad throw or two? One or two dropped footballs, just fingers away? An errant halftime finger? ...More

  • Collaborative Think Tank Looks At Kids' STB Data

    There has been a lot of press on the drop in Nickelodeon's ratings, but no absolute confirmation on what has caused the drop, or which networks if any have gained. MPG's Collaborative Alliance STB Data Committee was intrigued and decided to investigate. As part of last week's Collaborative Think Tank meeting run by MPG Executive Vice President Mitch Oscar, the group shared some data findings to spark an industry conversation about cause and effect. ...More