Thursday, February 16, 2012
  • Craft Brewer Presents 'Least Interesting Man'

    Craft beer brewer Breckenridge Brewery of Colorado is extending its low-budget "Truth in Beervertising" TV campaign with two new spots parodying big-brand beer advertising. ...Read the whole story

  • ANA: TV Media Budgets Up, Aided By STB Data

    New research from the Association of National Advertisers and Forrester shows 76% of marketers plan to keep their media budgets stable in 2012. About half (47%) of all budgets will go to TV. That's a 6% bump. Marketers are intrigued by the possibility of TV measurement systems based on set-top-box data. ...Read the whole story

  • TV Retrans Fees Soar 27%

    Average monthly retransmission fees that TV stations get from cable, satellite, and telco video services continue to climb. Now the average monthly fee is about 33 cents per subscriber per month, as of the third quarter 2011, up 27%. ...Read the whole story

  • DirecTV Gains In Revenue, Subscribers

    DirectTV grew healthy U.S. revenues -- but with a smaller number of new subscribers -- during the fourth quarter 2011. For the year, DirecTV ended with a 3% gain to 19.89 million U.S. subscribers. NFL Sunday Ticket sales helped boost subscriber costs. ...Read the whole story

  • CBS' Ad Base Holds Steady, Retrans Sees Uptick

    Looking at overall entertainment revenue for the CBS Televison Network, its studios, distribution, CBS Films and its interactive business, the company had a 1% gain to $7.5 billion for 2011. Cable and outdoor revs rose in the fourth quarter. ...Read the whole story

Around The Net

  • NBCU Taps comScore, Google To Measure Olympics AudiencePaid Content

    In its third pass toward developing a single-source metrics system, NBC Universal will task both comScore and Google to create new ways of measuring viewership of this summer's London Olympics across a variety of platforms. Google will be working with special algorithyms, a 3,000-consumer panel and a meter-based system, while comScore's 750-consumer panel will be monitored by self-reporting, meters, and set-top boxes. ...Read the whole story

  • Does Lady Mary Tweet? Social Media & 'Downton Abbey'Lost Remote

    Social media -- from paid tweets to an active presence on Facebook and Twitter, to live online chats with actors -- has definitely fueled "Downton Abbey'"s success in the U.S., as this case history makes clear.  Key to the success, according to Kevin Dando, Director of Digital Marketing and Communications at PBS: "We’ve all been lucky because we’ve had an immense amount of sustained content from Masterpiece to help fuel these social media discussions.  Every week people wanted more 'Downton Abbey' content, and Masterpiece has been right there, making it available, from videos, to live chats, to games." ...Read the whole story

  • Fox News' Move To The MiddlePolitico
  • AMC Primed For Sale?Reuters
Jeremy Lin's Lesson For Entertainment Or Sports Success

By looking at the numbers, few NBA general managers thought that previously unknown Harvard graduate Jeremy Lin would average well over 25 points a game and lead his New York Knicks to six straight victories -- ...More

  • Set-Top Box Lexicon: Pods

    Continuing on the commercial pod theme from the past weeks, let us now consider the common elements associated with pods. These constants help in the measurement of commercials within the pods and the measurement of full ...More

  • Ad Load in Online TV Doubles in 2011

    If you've been feeling like you're seeing more ads when you watch 30 Rock online, that's because you are. Long-form online video - like TV shows - included about seven ads on average as of the ...More

  • Aereo Joins Influx Of Low-Cost TV/Video Services