TVBlog
It has come to this: the partisanship in Washington has become so toxic that an award has been established to honor those who simply are respectful. The award from Allegheny … Read the whole story
C3 Metrics, a leader in so-called "attribution" modeling and analytics for online media, has tapped well-known TV researcher to lead the development and strategy … Read the whole story
In a minute-long commercial, a bride and groom on their wedding day are treated to ominous comments from strangers and loved ones that they're … Read the whole story
While the TV industry has been talking about and experimenting with advanced advertising techniques such as addressable and interactive ads for years, little progress … Read the whole story
COMMENTARYAs awards season comes to a blessed close, apps are still experimenting with the right mix of content, social media and engagement tricks in … Read the whole story
