Tuesday, February 21, 2012
  • John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics

    C3 Metrics, a leader in so-called "attribution" modeling and analytics for online media, has tapped well-known TV researcher to lead the development and strategy for its move into television: John Dimling, the former CEO of Nielsen, and former head of media industry watchdog the Media Rating Council. ...Read the whole story

  • Carbonite Encourages Planning For Loss

    In a minute-long commercial, a bride and groom on their wedding day are treated to ominous comments from strangers and loved ones that they're going to "lose everything." (Even the limo from the service features a sign, "Just Lost Everything.") ...Read the whole story

  • Interactive, Addressable Ads Slow To Impact Marketplace

    While the TV industry has been talking about and experimenting with advanced advertising techniques such as addressable and interactive ads for years, little progress has been made in deploying such approaches widely. A new study from Deloitte concludes that it will be more than five years before they gain traction, pegging the current market for advanced TV ads in the U.S. at under $200 million. ...Read the whole story

Around The Net

  • Return To Antenna TV Could Aid Cord-Cutting ModelWall Street Journal

    Rabbit ears could start breeding again as part of the cord-cutting trend against cable TV, reports Christopher S. Stewart. "With an increased array of online-video programming now drawing viewers' attention, companies are starting to pitch consumers on complementing online video streamed from the Web with broadcast-TV signals as a way to save money on cable subscriptions," he writes. Consumers are responding to this pitch to return to over-the-airwaves broadcast TV -- but "there are a lot of moving parts," to keep straight, as one source notes in the piece. Stewart analyzes the challenges to such a move -- including the ... ...Read the whole story

  • Despite Ratings Challenge, 'Smash' Still Holds PromiseAdweek

    In the wake of a "diss from the boss" -- NBCU CEO Steve Burke, who was caught characterizing "Smash" as "problematic" in a moment he thought was off-camera -- and decreasing ratings, NBC's most-hyped, great-white-hope of a show still "holds promise," writes Anthony Crupi. One favorable factor is its audience, which tends to skew younger and more female than that of its competition, . Crupi also gets some positive quotes from a TV buyer and a research guy. Meanwhile, the critics weigh in on the latest episode, which they call the weakest of those they've screened. In fact, one one ... ...Read the whole story