Television News Daily
Tuesday, February 21, 2012
  • John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics

    C3 Metrics, a leader in so-called "attribution" modeling and analytics for online media, has tapped well-known TV researcher to lead the development and strategy ... Read the whole story

  • Carbonite Encourages Planning For Loss

    In a minute-long commercial, a bride and groom on their wedding day are treated to ominous comments from strangers and loved ones that they're ... Read the whole story

  • Interactive, Addressable Ads Slow To Impact Marketplace

    While the TV industry has been talking about and experimenting with advanced advertising techniques such as addressable and interactive ads for years, little progress ... Read the whole story

  • Maybe The Oscars App Needs More Slime

    As awards season comes to a blessed close, apps are still experimenting with the right mix of content, social media and engagement tricks in ... Read the whole story