Monday, March 26, 2012
  • Ipsos, Innerscope Team For 'emoTV': Measure Unconscious Response To TV

    Media researcher Ipsos MediaCT has teamed with neuromarketing researcher Innerscope Research for emoTV, a new system measuring both the conscious and unconscious responses of the audiences of TV shows. The system combines three distinct methods -- unconscious biometric measurement, national survey data, and “biometrically informed” focus groups -- to measure how specific target audiences respond to a new TV pilot or recurring TV shows. ...Read the whole story

Around The Net

  • ABC Testing Multiscreen Ad Packages Advertising Age

    As part of a general multiscreen trend in recent development meetings between media buyers and networks, ABC is testing ad packages that include live and on-demand airings of shows no matter where they play -- including iPad and iPhone apps and cable systems' VOD channels. "ABC intends to remain 'flexible' and not go out with specific mandates about how such ad plans need to be built," the network's Geri Wang tells Brian Steinberg. Ratings used will be "standard 'commercial ratings,' or 'C3,' because they encompass DVR viewing up to three days after a show first airs, along with ad-served impressions ... ...Read the whole story

  • GM Goes MTV For Younger Buyers New York Times

    Ross Martin of Viacom's creative strategy unit is working with General Motors to help revive interest in cars among young consumers. Martin is the executive vice president of MTV Scratch, the part of Viacom that consults with brands about connecting with consumers. He and his team are trying to help General Motors deal with the fact that many young consumers today just do not care that much about cars. In 2008, 46.3% of potential drivers 19 years old and younger had drivers' licenses, compared with 64.4% in 1998, according to the Federal Highway Administration, and drivers ages 21 to 30 ... ...Read the whole story

  • Bloomberg TV, CNN Face LayoffsTV Newser

    Here come tales of two TV-based layoffs as channels shift priorities.  First, Bloomberg TV has cut up to 30 newsroom staffers in its shift to to "a digital-centric newsroom," writes TVNewser's Chris Ariens. Plan is to "add 13 new positions and create a Digital Video Desk focused on moving video productions to web platforms, including tablets, smartphones and desktops." Next, CNN let go "dozens of employees... in its documentary units," writes Alex Wesprin. The network's trimmed-down doc team will rely primarily on acquisition rather than production, though there will be "a second team dedicated to investigative reporting on weekdays." ...Read the whole story

  • Our Absolutely Last Spoiler-Free Item On 'Mad Men'TVHowl
  • DirecTV Rolls Out Movie-Streaming App UpdateVenture Beat
U.S Shows Can Fight Lower Ratings By Going Real-Time Worldwide

One of the few areas where some big TV production companies still make a lot of money is in selling shows on a global basis. Just ask CBS how much money it still makes globally from ...More