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• Maggio Puts erinMedia Patents On The Block, Sealed Bids Set For Thursday by Joe Mandese

  Four years after settling a federal antitrust suit against Nielsen, Frank Maggio is putting the patents he still owns for producing ratings based on digital set-tops and other devices up for auction. The auction, which will be conducted via a sealed bidding process, comes as the media and marketing research industry convenes at the Advertising Research Foundation's annual conference in New York City. ...Read the whole story

• packaged goods New Puristics Takes On Unilever and J&J by Sarah Mahoney

  There's a new player in the mass end of the natural skin-care products line, with Scerene Healthcare Products rolling out its Puristics line in supermarkets and drugstores around the country. ...Read the whole story

• automotive Infiniti Goes For Acura With JX by Karl Greenberg

  Infiniti is hoping to fill a gap in its product lineup and in the process, give the rough shoulder to Acura's MDX three-row luxury crossover, not to mention Audi Q7, Buick Enclave, Volvo XC 90 and Lincoln MKT. ...Read the whole story

• 'Touch' Hit Viewers, 'Vampire' Draws Blood by Wayne Friedman

  Fox's big marketing push for "Touch" came in pretty much as expected -- a decent time period debut on the back of "American Idol." ...Read the whole story

U.S Shows Can Fight Lower Ratings By Going Real-Time Worldwide by Wayne Friedman

One of the few areas where some big TV production companies still make a lot of money is in selling shows on a global basis. Just ask CBS how much money it still makes globally from its "CSI" franchise. ...More

• Best Use of Interactive Technology: Sony Music Direct to Consumers, The X Factor USA Digital Ecosystem , Fox / SYCO TV / Fremantle = THE X FACTOR USA by admin

  The X Factor, Fox and SYCOTV created a series of interactive pieces for the U.S. debut of The X Factor, but the most innovative piece of the campaign emerged in four mobile apps that gave fans exclusive access to content on demand, multiple backstage camera views of the show, and allowed them to vote through an image-based SMS voting application. During the show, the apps provided a companion broadcast serving up to 100 complimentary pieces of original content, including backstage photos, exclusive news scoops, insider access to the making of the performance, and live broadcast where correspondents commented on the ...More

• American Idol': Are All Those Mentors Helping Or Hurting The Contestants? by Ed Martin

  One of the best moments in what has proven to be a decidedly uneven season for Fox's "American Idol" came this past Wednesday on Billy Joel Night, when contestant Phillip Phillips took the stage. He sang his own very distinctive rendition of "Movin' Out" -- and nailed it. Significantly, he did so by sticking to his own instincts and flatly ignoring the advice he had received earlier in the week about his performance style from "Idol" in-house mentor Jimmy Iovine and guest mentor Sean P. Diddy Combs. He also rejected the styling advice he received from the newest member of ...More