The phrase "content is king" should be retired. Not because it is trite and hackneyed, but it is inaccurate. It no longer characterizes the media ecosystem properly. Presumably, kings have limits to their power. "Content is omnipotent" is a more appropriate description. Be it Apple or Twitter, as exquisite and beloved as their offerings may be, neither reaches their current status without TV shows and Web sites and user-generated stuff. The distribution mechanism simply is in the back seat, a plush one in a Bentley for some, but still not driving. ...
Four years after settling a federal antitrust suit against Nielsen, Frank Maggio is putting the patents he still owns for producing ratings based on ... Read the whole story
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Fox's big marketing push for "Touch" came in pretty much as expected -- a decent time period debut on the back of "American Idol." Read the whole story
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The X Factor, Fox and SYCOTV created a series of interactive pieces for the U.S. debut of The X Factor, but the most innovative ... Read the whole story