Tuesday, May 29, 2012
  • Connecticut's Push: 'Revolutionary' In Multiple Ways

    This year, the tourism industry has a new hero: Gov. Dannel P. "Dan" Malloy, who's made good on a 2010 election campaign promise by marshaling legislative support for a two-year, $27 million tourism branding/marketing initiative. ...Read the whole story

  • And The Award For Best Social Media Extensions Goes To MTV

    The word "TV" still dominates its name and identity, but beginning today, MTV will introduce a variety of so-called "second screen" experiences leading up to and running through its annual "MTV Movie Awards" on June 3 that may cause some users, er viewers, to question which screen is their dominant one. Not surprisingly, social media will be at the core of the new digital screen experiences, including a new movie awards category, dubbed "Real Hero," that will be chosen dynamically in real-time by fans tweeting in to special Twitter hashtags. ...Read the whole story

  • DirecTV Names York Chief Content Officer

    DirecTV has made a major change regarding the crucial position of its top programming executive. Former AT&T and InDemand executive Dan York will take a new position as executive vice president of programming and chief content officer. He replaces Derek Chang, EVP of content strategy and development, who will leave at the end of the year. ...Read the whole story

  • Mobile Apps To Help NBC Widen Olympics Reach

    As part of NBCUniversal's massive cross-platform coverage of the 2012 Summer Olympics Games in London, two apps for smartphones and tablets will feature live streaming and featured highlights. ...Read the whole story

  • LG Focuses On Users In 3DTV Effort

    In a new digital and print advertising campaign, LG Electronics USA uses the expressions of people watching their 3D TVs to illustrate the effect the screens have on the overall viewing experience. ...Read the whole story

  • Breeders' Cup Launches Integrated Campaign

    The campaign, via Conover Tuttle Pace, the Breeders' Cup AOR since 2006, is out of the gate with online and email advertising, with other elements, including traditional media, getting added to the mix in the Southern California market leading up to the event. ...Read the whole story

  • Alex Lang; Play Creative TV

    Alex Lang joined Play Creative TV as executive producer and creative director. ...Read the whole story

  • Mark Powell; truTV

    Mark Powell has been named vice president of current programming & specials for truTV. ...Read the whole story

Halfway To Oblivion - Or Salvation?

Seven years ago, amid flying spittle and other signs of deep agitation, a notorious crank predicted the end of network television by 2020. Audience hyper-fragmentation, DVR ad avoidance, online competition and the immutable law of supply ...More

  • Napster Moment For Dish's AutoHop?

    Technology changes everything, but not exactly in the ways we expect. This happens more so with consumer entertainment technology. Dish Network's commercial-skipping AutoHop feature may be in this category. ...More

  • The World Of 'Veep'

    Does "Veep," the HBO comedy starring Julia Louis-Dreyfus as a hapless vice president of the U.S., have anything to tell us about contemporary politics? I guess it depends on how cynical you are, since the show ...More