Tuesday, June 26, 2012
    When It Comes To TV Partners -- Who Really Needs Whom?

    If we're engaged in a TV partnership, do you need me more than I need you? Is that what's happening for Netflix?After all of last year's turbulence concerning price changes, name changes, and apologies, Netflix continues ...More

    • Online Video CPG Campaign Boosts TV Buy By 10%

      Consumer packaged goods are the biggest advertisers in online video, regularly accounting for about one-quarter to one-third of online video ad spend. But does the money actually work? Are consumers going to stores and buying more ...More

    • Boys Like 'Girls'

      So after all the predictions that HBO's "Girls" would be the next "Sex and the City" and hosannas about how great it was that women would finally (finally?) get a voice on television, it turns out ...More

    • Media Influence On Purchase Decisions