TVBlog
There's a paradox going on in TV sports. No one of course knows what the future media landscape will be maybe as soon next February, and yet content is so … Read the whole story
After lengthy testing, Nielsen has a plan that would upend its measurement system for local markets by increasing sample sizes significantly, while also using … Read the whole story
News Corp. investors like the idea of the company's plans to split its businesses in two. Its early Tuesday morning stock price rocketed up … Read the whole story
From June 25 to July 29, the more than 1,600 Popeyes locations in the U.S. are offering a Popeyes Zatarain's Butterfly Shrimp meal featuring … Read the whole story
The discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, with a social TV experience during the 2012 … Read the whole story
Liberty Media has been awarded $950 million from a federal court, stemming from a lawsuit it filed in 2003 against French media company Vivendi … Read the whole story
State Farm gets its name on the event logo, and throughout the arena and stage set up, during the live telecast on ESPN. State … Read the whole story
Looking to entice sports viewers for its big August London Olympics push, NBC rolled out coverage of the U.S. Olympics Trials on Sunday. But … Read the whole story
And in 138 additional stores, it is publicizing the free testing, using posters, postcards and in-store audio. It also plans to promote the message … Read the whole story
The automaker, which by now could probably publish a textbook on social-media launch strategies for cars and crossovers, is starting up a new social-focused … Read the whole story
Awesomeness TV, the YouTube channel for teens and tweens that launched last week, aims to cash in on what founder Brian Robbins describes as … Read the whole story
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If we're engaged in a TV partnership, do you need me more than I need you? Is that what's happening for Netflix?After all of … Read the whole story
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Consumer packaged goods are the biggest advertisers in online video, regularly accounting for about one-quarter to one-third of online video ad spend. But does … Read the whole story
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So after all the predictions that HBO's "Girls" would be the next "Sex and the City" and hosannas about how great it was that … Read the whole story
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According to The Media Comparisons Study, from TVB with Knowledge Networks, consumers credit TV ads as most influential in making a purchase decision. Television … Read the whole story
