• Nielsen To Increase Sample Sizes In Local Markets, Use STB Data

    After lengthy testing, Nielsen has a plan that would upend its measurement system for local markets by increasing sample sizes significantly, while also using set-top-box data and a new device known as a code reader. The new system would bring daily ratings to the diary-only markets that now only receive ratings four times a year during sweeps periods. ...Read the whole story

  • News Corp. To Split Biz In Two: Newspaper, TV/Film

    News Corp. investors like the idea of the company's plans to split its businesses in two. Its early Tuesday morning stock price rocketed up more than 8%. Two publicly traded units would be newspapers and publishing, and film and TV. ...Read the whole story

  • Zatarain's, Popeyes In Co-Branded Promotion

    From June 25 to July 29, the more than 1,600 Popeyes locations in the U.S. are offering a Popeyes Zatarain's Butterfly Shrimp meal featuring eight shrimp, Cajun fries, a biscuit and the chain's Lemon Garlic Dipping sauce ($4.99). ...Read the whole story

  • Shazam's App To Expand Olympic TV Spots Into Social Media Experiences

    The discovery media company Shazam will provide NBC Olympics, a division of the NBC Sports Group, with a social TV experience during the 2012 London Olympics. Shazam's goal is to expand 30- and 60-second TV spots into a three-minute video or experience on Twitter and Facebook that will likely tie brand sponsorships into the agreement. ...Read the whole story

  • Liberty Media Awarded Nearly $1B In Vivendi Lawsuit

    Liberty Media has been awarded $950 million from a federal court, stemming from a lawsuit it filed in 2003 against French media company Vivendi in connection with the sale of USA Networks. Liberty's claim was that Vivendi kept its dire financial condition secret -- as Liberty and other investors were in the process of agreeing to sell USA Network assets to Vivendi in December 2001. ...Read the whole story

  • Brands Line Up To Activate Against NBA Draft

    State Farm gets its name on the event logo, and throughout the arena and stage set up, during the live telecast on ESPN. State Farm will also be on Draft coverage on NBA TV, on NBA.com, and on the NBA's Facebook and Twitter social media channels. ...Read the whole story

  • NBC's Initial Olympics 'Trials' Win Tepid Ratings

    Looking to entice sports viewers for its big August London Olympics push, NBC rolled out coverage of the U.S. Olympics Trials on Sunday. But it seems viewers need more enticement. ...Read the whole story

  • Walgreens Offers Free HIV Testing

    And in 138 additional stores, it is publicizing the free testing, using posters, postcards and in-store audio. It also plans to promote the message on New York Times Square's digital display, the largest billboard of its kind in the country. ...Read the whole story

  • Ford Launches 'Random Acts of Fusion'

    The automaker, which by now could probably publish a textbook on social-media launch strategies for cars and crossovers, is starting up a new social-focused campaign for the new 2013 Fusion, the third-generation of the vehicle. ...Read the whole story

  • Awesomeness TV Courts ADD Generation

    Awesomeness TV, the YouTube channel for teens and tweens that launched last week, aims to cash in on what founder Brian Robbins describes as the short-attention-span generation. ...Read the whole story

When It Comes To TV Partners -- Who Really Needs Whom?

If we're engaged in a TV partnership, do you need me more than I need you? Is that what's happening for Netflix?After all of last year's turbulence concerning price changes, name changes, and apologies, Netflix continues to offer content creators a promising after-market. ...More

  • Online Video CPG Campaign Boosts TV Buy By 10%

    Consumer packaged goods are the biggest advertisers in online video, regularly accounting for about one-quarter to one-third of online video ad spend. But does the money actually work? Are consumers going to stores and buying more toothpaste, soap, cereal and so on? ...More

  • Boys Like 'Girls'

    So after all the predictions that HBO's "Girls" would be the next "Sex and the City" and hosannas about how great it was that women would finally (finally?) get a voice on television, it turns out that the largest audience for this show was men. According to Nielsen's Live +7 ratings, which includes a week of DVR playback, an average of 712,00 men watched "Girls" over the first eight weeks of the season, compared to 573,000 women. ...More

  • Media Influence On Purchase Decisions

    According to The Media Comparisons Study, from TVB with Knowledge Networks, consumers credit TV ads as most influential in making a purchase decision. Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile, and TV commercials drive viewers to go online to find out more. ...More