A&E Networks Trio Posts Strong Second Quarters by David Goetzl

A&E Networks posted a standout second quarter as ratings rose at its three flagship networks thanks to new hits and higher ratings for returning series. Helped by the debut of the "The Client List," Lifetime ratings rose 12% in the 18-to-49 demo, while History and A&E also saw increases. ...Read the whole story

  • Petry Ad Works Debuts, Focus On Addressable, Interactive TV Ads by Steve McClellan

    Ad sales rep firm Petry Media is teaming with Denver-based interactive advertising technology specialist TV Ad Works on a new joint venture called Petry Ad Works. The new venture will focus on developing addressable advertising, second-screen applications, interactive ads and other services for Petry's TV station clients and advertisers. ...Read the whole story

  • Gray Indicates Solid 2Q, Even Without Political Monies by David Goetzl

    Gray Television released preliminary figures for the second quarter showing that revenues will be up about 6%, stripping out dollars from political spending and retransmission consent. Total revenues are projected to increase 24% to $95 million. ...Read the whole story

  • Satellite TV Locked In Carriage Battles by David Goetzl

    Even as "Breaking Bad" is set to debut, AMC Networks investors don't seem a bit concerned that its carriage dispute with Dish Network could lead to declining ratings. Since AMC channels have gone dark on Dish in early July, the programmer's share price has increased more than 7% based on midday trading Friday. ...Read the whole story

  • Coke Launches Hispanic Olympic Campaign by David Goetzl

    Coke's massive Olympic campaign will include a Hispanic-targeted element for the first time with U.S. boxer Marlen Esparaza and wrestler Henry Cejudo. Creative will run on NBCUniversal's Telemundo and mun2 properties, including the networks and other platforms. ...Read the whole story

  • automotive Linkin Park On Honda Civic Tour by Karl Greenberg

    Linkin Park and Incubus are on the road for this year's Honda Civic Tour, the 12th year that the Torrance, Calif.-based American Honda has run the alt-rock road show to get Civics near hipsters and give bands a big touring platform. ...Read the whole story

  • automotive Buick Taps Manning For OnStar Audibles by Karl Greenberg

    The ad, which broke during this year's ESPY Awards on ESPN on Wednesday, has Peyton Manning taking on his quarterback persona to talk to OnStar Turn-by-Turn navigation. It also calls out the IntelliLink telematics feature. ...Read the whole story

'Veep' Lampoons Reality Politics by Fern Siegel

If you watched "The West Wing," then you've met your ideal president. HBO's "The Veep" posits an incompetent vice president much farther down the food chain. ...More

  • Fearless Emmy Advice: Comedy Series by Ed Martin

    Following last week's Fearless Emmy Advice for dramatic series, what follows are my thoughts about which shows and actors should be nominated this year in the comedy series categories, as well as my picks for the winners. It's my hope that voting members of the Academy of Television Arts & Sciences will keep these suggestions in mind while poring through submissions for potential Emmy Award nominees. ...More

  • Sticky Advertising: Aleve Outmaneuvers The DVR On 'Jeopardy' by John R. Osborn

    One of the advantages of having DVR functionality and being a fan of the syndicated prime access program "Jeopardy" is the gift of time my cable company gives me. With DVR in hand, I can watch a half-hour episode of "Jeopardy" in about 18 minutes. As a near-daily viewer, this saves me about four hours a month, or 48 hours (two full days) a year. Time is precious to me, so I'm grateful for this technology that allows me to recapture time and spend it doing things I really want to, rather than having to watch or otherwise avoid commercials. ...More

  • Happy Talk Fails To Translate To Trust by George Simpson

    In a result sure to please Aaron Sorkin's rapidfire Newsroom brain, Americans told Gallup that they have by and large lost confidence in television news (and lots of other institutions). Only 21% of the thousand or so adults polled said they had "a great deal" or "a lot" of confidence in television news, continuing a steady decline from the 46% who expressed high confidence 20 years ago. ...More

  • The Question Of Cross-Platform Metrics by Charlene Weisler

    There are two major research issues facing the industry now, as evidenced by the attention they received at the recent ARF 7.0 Insights Conference. One issue is how we define television, with the question being, "Is it the television set that forms the basis for the U.S. TV universe, or are sets no longer the best base on which to measure the ability to receive 'television' content?" The other, a corollary to the definition of TV, is, "What are the best cross-platform measurement metrics to use for the media industry?" ...More

  • Big Four Face Conundrum With Aereo Ads by David Goetzl

    The would-be "Diller Killer" has received a green light. Will the programmers that want to block it take its green? ...More