TVBlog
In this month's Leaders & Bleeders, NBC is thriving with its Olympics coverage, while GM's top marketer Joel Ewanick flames out. Also "Face the Nation" is surging, while Apple ads … Read the whole story
Attempting to make online video ad buying similar to television, Affine Systems rebranded to SET and introduced methods and technology for contextual targeting. In … Read the whole story
BlackArrow hopes to gain a toehold in addressable advertising. The company's new Subscriber Information Service allows cable and other pay-TV operators to deliver targeted … Read the whole story
For its second-quarter reporting period, Time Warner suffered a bit from its Warner Bros. movie unit, but results from its TV networks continued to … Read the whole story
In that ad, the relentlessly friendly and upbeat brand character Buzz flies from city to city with the news that Honey Nut is America's … Read the whole story
The campaign features several firsts for the brand, including representing Southern Comfort's largest-ever media buy in a single fiscal year -- more than double … Read the whole story
- COMMENTARY
The success of your product on TV might just depend on the success of your marketing skills. Not always, but sometimes. Joel Ewanick, chief … Read the whole story
- COMMENTARY
Tablets and TVs go hand in hand, but in ways that may surprise marketers and networks. Tablet owners are twice as likely as smartphone … Read the whole story
- COMMENTARY
Complain about NBC and the Olympics all you want -- then look at the bottom line. Tape delays have again been a big issue … Read the whole story
