Noise To Be Lowered For Promos And Ads by David Goetzl

As of Dec. 13, networks will have to be careful in turning up the volume on a promotional spot. That means the last joke in a comedy before a commercial break can't be followed by a persistently louder promo for other programming. ...Read the whole story

  • WPP Moves To Strike New Delhi TV Suit by Steve McClellan

    WPP has asked the New York State Supreme Court to dismiss a breach of contract and negligence lawsuit filed against it and several subsidiaries by New Delhi Television (NDTV) last month. The original suit alleges that a TV ratings service in India that WPP companies owned issued incorrect data. ...Read the whole story

  • travel Avis Tries New Tagline After Five Decades by Tanya Irwin

    After nearly five decades, Avis Car Rental is scrapping "We Try Harder" for a new tagline. The integrated marketing campaign, which includes three national TV spots, instead carries the promise "It's Your Space." ...Read the whole story

  • Yahoo, DirecTV 'Suit Up' For Cross-Platform Entertainment by Gavin O'Malley

    "Suit Up" -- a new eight-episode digital series produced by Fox Digital Studio, in association with DirecTV, is slated to debut on Yahoo Screen on Sept. 12. All eight episodes will be available at launch exclusively within Yahoo for two weeks. ...Read the whole story

Gaining Momentum by Joe Mandese

The hottest stories circulating in the TV industry this week are about an entrenched incumbent hoping to regain some former glory and an extremely disruptive challenger -- and no, I don't mean Barack and Mitt. I'm talking about Katie and Hurricane Isaac, of course. ...More