As of Dec. 13, networks will have to be careful in turning up the volume on a promotional spot. That means the last joke in a comedy before a commercial break can't be followed by a persistently louder promo for other programming. ...
WPP has asked the New York State Supreme Court to dismiss a breach of contract and negligence lawsuit filed against it and several subsidiaries ... Read the whole story
After nearly five decades, Avis Car Rental is scrapping "We Try Harder" for a new tagline. The integrated marketing campaign, which includes three national ... Read the whole story
"Suit Up" -- a new eight-episode digital series produced by Fox Digital Studio, in association with DirecTV, is slated to debut on Yahoo Screen ... Read the whole story