Wednesday, August 29, 2012
  • WPP Moves To Strike New Delhi TV Suit

    WPP has asked the New York State Supreme Court to dismiss a breach of contract and negligence lawsuit filed against it and several subsidiaries by New Delhi Television (NDTV) last month. The original suit alleges that a TV ratings service in India that WPP companies owned issued incorrect data. ...Read the whole story

  • Avis Tries New Tagline After Five Decades

    After nearly five decades, Avis Car Rental is scrapping "We Try Harder" for a new tagline. The integrated marketing campaign, which includes three national TV spots, instead carries the promise "It's Your Space." ...Read the whole story

  • Yahoo, DirecTV 'Suit Up' For Cross-Platform Entertainment

    "Suit Up" -- a new eight-episode digital series produced by Fox Digital Studio, in association with DirecTV, is slated to debut on Yahoo Screen on Sept. 12. All eight episodes will be available at launch exclusively within Yahoo for two weeks. ...Read the whole story

    Around The Net

    • From Schmidt To Lane: Secondary TV Characters Pick Favorite EpisodesVulture/New York magazine

      Want to be reminded of some stellar television from the season just past? In honor of the Emmys (coming later in September, the 23rd), New York magazine's Vulture is asking some acting nominees to discuss favorite episodes of their shows. So far it's the secondary characters taking the lead here, including some of our favorites: Max Greenfield (breakout character Schmidt from "New Girl," whose episode choice we disagreed with); Christine Baranski (Diane on "The Good Wife"); Merritt Wever (Zoey on "Nurse Jackie"); and Jared Harris (dearly departed Lane from "Mad Men," who of course picked the episode where Lane punches ... ...Read the whole story

    • Love Football Brings Highlights To YouTube DigitalTVEurope

      YouTube is to launch sports rights agency MP & Silva's online sports channel Love Football on the online video platform in partnership with digital specialist Rightster. Love Football will offer highlights from Italy's Serie A, France's Ligue 1, US.Major League Soccer, Brazil's Serie A and the Championship, FA Cup and Capital One Cup from England. ...Read the whole story

    • MTV Expands Digital Offerings For VMAsBroadcasting & Cable

      MTV has retooled its digital offerings supporting its Video Music Awards, set for Sept. 6. For one, its All Access Live, which offers viewers "access to nine cameras feeds online," has been tweaked to be consistent across multiple computer and mobile devices, writes George Winslow. And the Facebook Timeline Tracker, newly sponsored by Cover Girl, "will be producing web vignettes in the run up to the show that will have CoverGirl integrated into the content," and "will also serve as hub for trending VMA content." ...Read the whole story

    Gaining Momentum

    The hottest stories circulating in the TV industry this week are about an entrenched incumbent hoping to regain some former glory and an extremely disruptive challenger -- and no, I don't mean Barack and Mitt. I'm ...More