Monday, September 10, 2012
  • Undertone Brings Audience Guarantees To Online Video, Offers Cash-Back Unless Ads Are User-Initiated

    As the lines continue to blur between conventional TV and online video advertising, yet another TV ad convention is going online: upfront audience guarantees. In what is believed to be a first-of-its-kind offer, Undertone has quietly begun guaranteeing advertisers delivery of the most premium online advertising video formats: so-called "user-initiated" video ads. But unlike conventional TV audience guarantees, which normally provide advertisers "makegood" audience impressions, Undertone's new Video Guarantee will give cash-back to advertisers for campaigns that do not deliver the audiences they contracted for. ...Read the whole story

  • Kids Stick WIth TV, But Nickelodeon's Numbers Still Down

    Despite growing use of mobile devices, one Wall Street media analyst believes total kids' viewing continues to climb on traditional TV. But that hasn't comforted Nickelodeon, which witnessed a drop in Nielsen rating by up to 20% starting last fall. ...Read the whole story

Around The Net

  • Virgin Media Unveils Virgin TV Anywhere Digital Spy

    Virgin Media has unveiled Virgin TV Anywhere, a new Sky Go-style service that will enable cable TV customers to stream live channels and on-demand on smartphones, tablets and laptops. Launching "soon" as an app and website, TV Anywhere will offer around 30 channels for live streaming spanning a "wide range of genres", along with around 2,000 hours of video on-demand content. ...Read the whole story

Unconventional: Did TV Coverage Turn Political Conventions From News to Scripted Series?

As the 2012 political conventions come to a close, we thought we'd look back 60 years, to the 1952 conventions -- the first time the conventions were telecast to a national audience. Television was in its ...More