Television News Daily
Monday, September 17, 2012
  • TV Q4 Scatter Market Flat, Political Money May Help

    The TV scatter advertising market continues to struggle -- and for many media-buying executives, it seems to show little to no growth for the … Read the whole story

  • Multiscreen TV-Tablet Viewing Soars

    More evidence grows over multitasking multiscreen viewing. Almost two-thirds of tablet owners -- 63% -- watch TV while using their tablets, per a study … Read the whole story

  • Hanks Narrates Nat Geo's 'Lincoln'

    National Geographic Channel said Tom Hanks will serve as the host and narrator for the two-hour special "Killing Lincoln." Scott Free Productions, founded by … Read the whole story

  • Chasing Reach, But Getting Frequency

    Effective media solutions will be those that deliver "network/prime-time TV" programming: big reach with engaged viewers, at effective frequency. That is, compelling out-of-home, prime-time … Read the whole story

  • TV Ads Lift Online Sales Conversions (Really!)

    Want to increase your online revenue per click? Try television. I'm not kidding. We just ran a series of tests that show conclusively that … Read the whole story

  • For Tablet Owners: Prime Time Is A Two-Screen Experience Now

    Not only do a large majority of tablet owners use their devices when the TV is on, but a large share do so throughout … Read the whole story

  • Emotional Connectivity Crackles Through 'The Voice' and 'The X Factor'

    Remember when the audition shows on Fox's "American Idol" became must-see television specifically because Simon Cowell was so unforgiving with his withering condemnations of … Read the whole story

  • Networks Face Choices In Making Deals About Choices

    Dish Network wants viewers to have a choice in how they skip TV commericials, with its new AutoHop feature allowing consumers to skip prime-time … Read the whole story