There seems to be a constant flow of stories about NASCAR moving into neutral, if not reverse. The coverage can be pretty formulaic with statistics cited showing attendance, TV ratings … Read the whole story
While a small matter compared with the loss of life, homes and other property caused by "superstorm" Sandy, two weeks after the nation's largest … Read the whole story
Although advertisers don't pay for seven days of viewing, more top network TV shows are grabbing big week-long DVR viewership -- with many programs … Read the whole story
The amount of time Americans spend watching "TV" via a traditional television set continues to decline, according to the latest edition of Nielsen's quarterly … Read the whole story
Live television viewing continues to lose ground -- albeit slowly -- as time-shifted programming and multitasking with smartphones and/or tablets gains ground. Read the whole story
An AdColony, Nielsen study found that consumers exposed to mobile video ads had significantly higher brand awareness, favorability and purchase interest. Read the whole story
In the first of two new 30-second TV spots from Charlotte, N.C.-based agency BooneOakley, McCreery performs a new theme song for the chicken-and-biscuits chain, … Read the whole story
The phone features touted in the ad, which will run in 60-, 30- and 15-second versions, are truly unique to the smartphone world, says … Read the whole story
The 35-million-subscriber channel BabyFirst -- which has been around for six years as a subscription-based network -- now looks to transform into a limited … Read the whole story
A global $18 million campaign -- its first -- touts the brand as a maker of carbon-footprint and family soda-budget shrinkers, not to mention … Read the whole story
ABC's "Nashville" was noted by Disney CEO Bob Iger last week as a promising new show, and the network gave it a full-season order … Read the whole story
Not content with letting Bullseye the Dog tower over a village of tiny people, Godzilla style, Target is rolling out its second holiday campaign: … Read the whole story
During their respective earning calls In the space of a week, both Walt Disney Co. president/CEO Bob Iger and CBS Corp. president/CEO Les Moonves … Read the whole story
Some $400 million in Republican fundraising to buy ads for the Presidential campaign may have been the biggest case of bad media planning and … Read the whole story
very once in a while when I'm flipping around the TV, I'll come across a syndicated repeat of "The Office." And because it's my … Read the whole story