AT&T AdWorks says it has signed Cox Media and other TV program distributors for its new Television Audience Network. The deal will reach Cox … Read the whole story
News Corp. COO Chase Carey suggested Wednesday that broadcast networks consider shaking up the traditional development process that collectively has dozens of pilots and … Read the whole story
LendingTree is launching an ad campaign featuring a friendly green spokespuppet named Lenny. The campaign will run nationally across all marketing channels, including television, … Read the whole story
The creative approach allows the company to speak to a broad swath of people -- from enthusiast to soccer mom. "It's a very unifying … Read the whole story
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The big challenge is to get the digital agencies to think of, and buy, digital video in the same way they do traditional TV. … Read the whole story
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BitTorrent, the file-sharing service that has a bad rap because its technology gets mentioned in the same breath as piracy, cites a studyshowing that … Read the whole story
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If Sen. John McCain has his way, the whole broadcast/cable eco-system will be turned upside real soon. Nice wishful thinking by him and others … Read the whole story
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Advertisers, take note: Consumers are getting savvier at connecting their TVs to the Internet, and interacting with TV shows on mobile devices in new … Read the whole story
