NBC's Ted Harbert offered one of the more memorable performances at an upfront presentation a year ago. No, he didn't sing or dance to get attendees excited about a show. … Read the whole story
Departing from the stand his company has taken on the issue, WPP CEO Sir Martin Sorrell said the current C3 ratings system would have … Read the whole story
Which media does better with social media? It seems everyone can claim some victory -- with TV believing it grabs more benefits. Local broadcast … Read the whole story
Since Polaris Industries acquired Indian Motorcycle in 2011, the company has been building not only the Thunder Stroke 111 engine that will power the … Read the whole story
As part of its move to separate its print and electronic media businesses, News Corp. is changing up its TV/movie business brand a bit: … Read the whole story
The U.S. Hispanic population is burgeoning, and so are its viewing options, thanks to a series of new production studio launches. Telemundo Media unveiled … Read the whole story
AMC's "Walking Dead" doesn't break the top-50 list in the Nielsen ratings. But in Optimedia's Content Power Ratings, released this week, the Zombie-themed show … Read the whole story
The once ultra hot digital out-of-home ad marketplace continued to decelerate this year, amid a wider slowdown in the U.S. and worldwide advertising economies, … Read the whole story
In a move that is clearly timed to get the interest of conventional TV advertisers as they start planning their upfront budgets, OwnerIQ will … Read the whole story
With NBC reportedly turning to a Brit – Deborah Turness – to be the first female head of a U.S. network news division, here’s … Read the whole story
Failure tax? Is that what marketers continue to pay to TV broadcasters? Yes, according to Mel Berning, president of advertising sales for A+E Networks. … Read the whole story
In early April, Bill Simmons' "Sports Guy" Q&A segment on Grantland featured the following exchange on reality TV. Read the whole story
Advertisers, take note: Consumers are getting savvier at connecting their TVs to the Internet, and interacting with TV shows on mobile devices in new … Read the whole story
According to Bloomberg, at next week's upfronts ABC will show a new service that streams live and archived network shows to devices. By the … Read the whole story
Let's consider the traditional upfront week. Are its days numbered? If not, they ought to be. Almost everything about it has become a great … Read the whole story