I would like nothing better than for "The X Factor" to be every bit as enjoyable as "American Idol" and "The Voice" at their best. From the beginning, the American … Read the whole story
The National Association of Broadcasters has taken out a print ad targeting three TV network distributors. The NAB said three companies -- Time Warner … Read the whole story
For all its success of a year ago, Steve Burke, chief executive officer of NBCUniversal, says the network is behind other competitors -- especially … Read the whole story
The National Advertising Division also urged Reckitt Benckiser to stop implying that Lysol spray kills 99.9% of germs on contact with soiled diapers. Read the whole story
Dunkin' Donuts and Trident Gum vied Monday to be the first brands to air TV spots created entirely on Vine, Twitter's six-second social video … Read the whole story
Across video channels, publishers continue to experiment with the right balance of content and advertising. The data reveals growing evidence of the shift from … Read the whole story
In somewhat of a surprise, the new syndicated "Arsenio Hall" late-night show rose to the top of the late-night ratings list in his debut. Read the whole story
Just because a bank is small doesn't mean it can't handle the diverse challenges people (and businesses of all sizes) have on a regular … Read the whole story
Volkswagen has a kind of new superhero, kind of, in the vein of Captain Klutz. The fictive Johnny Conquest (which sounds a lot like … Read the whole story
What can you do about TV blackouts? If you can't get your CBS station in New York City, how about watching a CBS affiliate … Read the whole story
When viewers see online content on a smart TV, they'd rather see the traditional TV commercial, not the pre-roll, according to new reserach from … Read the whole story
Size matters, mobile video drives more interaction, and we spend more time on our handheld devices than on computers. Those are among the findings … Read the whole story
The concept of content being written/produced/guided by advertisers and residing within an editorial environment is powerful. It's called branded content (or native advertising, or … Read the whole story