It was almost impossible on the night of September 11, 2001 -- and for a long time thereafter -- to imagine that at some time in the future a major … Read the whole story
Across video channels, publishers continue to experiment with the right balance of content and advertising. The data reveals growing evidence of the shift from … Read the whole story
Amid a senior executive shakeup at the leading Spanish-language TV network, Univision's Cesar Conde is moving to NBCUniversal. A 10-year Univision executive, Conde -- … Read the whole story
Spending on traditional advertising -- meaning media advertising that does not use the Web or other digital channels -- will decrease 2.1% over the … Read the whole story
GoDaddy has traded in the scantily clad women typically seen in its ads for the musical prowess of Jean-Claude Van Damme. “It's go time” … Read the whole story
Boosted by a strong summer, major movie studios continued to see higher box-office revenue results. The first week of the fall season has shown … Read the whole story
CBS has struck a fall in-store retail marketing deal with Yogurtland for all eight of its comedy series. Starting Friday, Sept. 13 and through … Read the whole story
Dirty words and dark content means higher viewership for lots of shows, but much more so for cable than broadcast networks. A decade ago, … Read the whole story
ABC's late-night host Jimmy Kimmel likes to spike up his persona and brand. What to do? Prank the YouTube and Internet world with a … Read the whole story
At some point in the recent past, news shed its skin and became content. This resulted in a few other developments, all of them … Read the whole story
The same approach to pie making can be applied to the art of media buying. Start with a recipe -- in this case it … Read the whole story