Would it kill the Academy of Television Arts & Sciences to increase the number of nominees per category to ten? Perhaps then the television industry wouldn't face a situation like … Read the whole story
Not all media is created equal when delivering new and old consumers to brands. When it comes to media exposure via TV, nearly 70% … Read the whole story
Media research sources have been buzzing this week on speculation that a deal with the Federal Trade Commission on Nielsen's proposed $1.26 billion acquisition … Read the whole story
Google has made self-service ad platforms for search feasible, but companies like Viamedia TV and 24/7 Media have figured out how to use the … Read the whole story
Rodman, shown sitting next to a Kim look-alike actor, declares that "the secret to world peace is...pistachios." "Kim" then gleefully presses a button, exploding … Read the whole story
The fourth-quarter scatter market has not begun in earnest -- but early signs point to weak-to-modest activity with little in the way of substantial … Read the whole story
Trust in the media is up versus a year ago. But that's only a sliver of good news in an otherwise continued overall trend. … Read the whole story
While broadcast gets 35% of all TV audiences, it only gets 7% of "programming" fees -- just $2.6 billion of an estimated $13 billion. … Read the whole story
At Advertising Week next week, Nielsen plans to announce it will include in its TV ratings in fall 2014 the linear TV viewing that … Read the whole story
One of the first studies ever on this relatively new phenomenon reports that nearly two-thirds of bingers prefer a combination when it comes to … Read the whole story