This week's most interesting announcement about television programming concerned a new programming and scheduling agreement between Netflix, The Walt Disney Company and Disney-owned Marvel that will result in four new … Read the whole story
Further changes are afoot at NBCUniversal's TV advertising sales unit: layoffs. NBC is giving notice to about 3.5% of its television advertising sales staff … Read the whole story
Cablevision Systems Corp. revenue inched up 1.8% to $1.6 billion. Total customers -- those who receive at least one of Cablevision's products -- were … Read the whole story
Media measurement company Rentrak posted a 30% increase in revenues for its fiscal second quarter that resulted from its home entertainment and TV products, … Read the whole story
Walt Disney's "Wonderful World of Color" has exploded into so many hues that it takes an earnings call to remind us of the full … Read the whole story
The cat is the villain in Jaguar's first-ever Super Bowl ad. The automaker, which has hitherto had a limited TV spend, is making the … Read the whole story
Placemedia, a programmatic exchange for TV ads, is expected to next week announce that independent ad agency Karlen Williams Graybill Advertising has joined its … Read the whole story
The digital media world saw this coming a long time ago, since there is virtually no need for brick-and-mortar retail stores to rent or … Read the whole story
Jed Meyer was recruited by Nielsen out of college and from there launched a stellar career that took him all across the United States … Read the whole story
According to Nielsen's quarterly Global AdView Pulse report, TV kept its position as the front-running media format for advertising in the second quarter of … Read the whole story
Yesterday MediaPost published a story about media ecologist Jack Myers' prediction that Web-like, audience-based advertising could represent the majority of the TV ad market … Read the whole story