"The Walking Dead" is simply too important a program -- not only for AMC but now for all of television -- for any of us to watch as it weakens … Read the whole story
"What we're trying to do is articulate what was understood but not said," Scot Safon, chief marketing officer at the Weather Channel, tells "Marketing … Read the whole story
Dish Network gained modest increases in the number of its video and broadband subscribers as well as overall revenue for the fourth quarter, prompting … Read the whole story
Ever feign illness to leave an event earlier than expected? In a TV spot for Kraft's Stove Top stuffing, a pilgrim does just that when his … Read the whole story
Tribune Co.'s total revenues fell in the third quarter of the year, due to declines in both newspaper publishing and broadcasting advertising, the company … Read the whole story
Consumers who are suing Hulu for allegedly sharing data about them say they should be allowed to proceed in court regardless of whether they … Read the whole story
The VH1 win is the latest in a series of new client assignments for Mediahub/Mullen, which earlier this year won media agency reviews for … Read the whole story
Television's marketing association, PromaxBDA, will have a new leader -- as Jonathan Block-Verk will be leaving to take a position at second-screen service Shazam, … Read the whole story
The new spots star "30 Rock"'s Jack McBrayer, who brings his own goofy charm to Christmas shopping, finding something for everyone on his list … Read the whole story
For all the improvement cable networks have made in the quality of their programming, going back to the tried-and-true always works. Right now USA … Read the whole story
Video is the most important element of any heavy content strategy, and for good reason: when done right, one video can convey more information … Read the whole story