For every person I know who faithfully watches the Super Bowl every year, I must know five who have no interest in it at all. Of those who do watch, … Read the whole story
Deepening its effort to sell across all media platforms -- and coming just before the big upfront TV selling season is to commence -- … Read the whole story
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast say it is offering more specific, consumer-purchasing-linked advertising for its linear TV national … Read the whole story
Consolidation continues in the social TV space as Viggle on Wednesday announced acquiring Dijit Media, which makes the NextGuide app for creating personalized TV … Read the whole story
Looking to boost its new cloud-based service for TV providers, TiVo has bought video discovery/search company Digitalsmiths for $135 million. The acquisition will aid … Read the whole story
Anheuser-Busch is promoting both its Budweiser and Bud Light brands in Super Bowl spots. The Budweiser spot, "Puppy Love," aims to endear the brand … Read the whole story
Meredith Corp.'s revenues were basically flat in the first quarter of the year, with the national magazine publishing division holding steady, local TV up … Read the whole story
For its first-ever Super Bowl ad, General Mills' Cheerios and agency Saatchi & Saatchi New York have created a sequel to last year's high-profile … Read the whole story
The Super Bowl is coming up, and WestwoodOne is joining forces with Horizon Media to connect with fans ahead of the big game. The … Read the whole story
Viacom's media networks witnessed modest growth in first-quarter 2014 results versus a year ago -- with its filmed/home entertainment division posting sharply lower revenues … Read the whole story
Wienerschnitzel, which bills itself as the world's largest hot dog chain, has brought back its illustrated hot dog mascot in a campaign that includes … Read the whole story
NDN, the news-oriented online video platform reaching more than 49 million monthly unique viewers, said it will begin using Google's DoubleClick for Publishers (DFP) … Read the whole story
Crowdsourced video production company Poptent has joined with Rumblefish to create Poptent Soundtracks, providing a catalog of copyright-cleared soundtracks for Poptent's 70,000 members to … Read the whole story
Volkswagen's Super Bowl ad isn't all puppies and sunshine. It's more angels and rainbows. Read the whole story
Opera, love and a career change are today's Super Bowl ad themes. Let's launch! Read the whole story
Kia's Super Bowl ad, "The Truth," promotes the K900 luxury sedan by redefining the definition of luxury. Read the whole story
Have some stations and networks gone app-crazy? Not really, said Emily Barr, president/CEO of Post Newsweek Stations: "With our six stations, we have launched … Read the whole story
This year, I am encouraged that a new mini-trend might be on the horizon. Yup, we might have finally reached so low that the … Read the whole story
Mobile video is not just about a new screen -- it's about a cluster of new cultures, a new aesthetic of brevity and perhaps … Read the whole story
Pre-game, post-game and everything in between, the Super Bowl provides a myriad of ways to get creative in how you engage and excite fans, … Read the whole story
So I finally dedicated the time to delve headfirst into HBO's "Deadwood." The much-celebrated but short-lived, gritty Western series met what most fans would … Read the whole story
Netflix has been flying high on the stock market, and "House of Cards" sometimes seems to be the only advertising it needs. But a … Read the whole story
Not many retailers advocate less marketing by their product suppliers, but that's just what movie theaters are doing. Read the whole story
The mass market does not use technology for what it can do. It's used for what they can do with it and this is … Read the whole story