The news that Yahoo has committed to fresh episodes of the cult success "Community" -- the average audience of which these last few seasons on NBC was likely smaller than … Read the whole story
Boosted by its over-achieving U.S. soccer team, ESPN's World Cup ratings are now up 44% in viewership versus the previous 2010 event. Through 56 … Read the whole story
Internet-protocol TV (IPTV) continues to climb at a steady rate globally, nearly 5% in the first quarter of 2013 -- in line with overall … Read the whole story
Ad management firm Sizmek has partnered with comScore and Nielsen for audience measurement data. The data will be available through a new analytics platform … Read the whole story
Steep growth in mobile advertising will help push total U.S. ad spending this year to its biggest increase in a decade. The 83% rise … Read the whole story
BeckTV, a systems integrator that has spent the last 30 years designing and building every type of fixed and mobile professional television facility, has … Read the whole story
No matter where you are or what you're doing, chances are you'll run into someone taking a selfie. I was running a half marathon … Read the whole story
It's not without controversy, but a video by filmmaker Lauren Greenfield for Procter & Gamble's Always brand of "feminine" products is stirring up conversations … Read the whole story
Here's a surprising counter to those Mary Meeker-ish assertions that digital media doesn't get its fair share of ad budgets, relative to the time … Read the whole story
That cable set-top box is being challenged by a new Big 4 in media delivery. The Diffusion Group's analyst Joel Espelien makes the point--obvious … Read the whole story
Voter file data now up for grabs in some political ad targeting campaigns could change the game for some of the more tech-savvy political … Read the whole story
According to the results of The Harris Poll of 2,300 U.S. adults, while 77% of U.S. adults say they regularly watch television shows via … Read the whole story
Perhaps the appetite for video is boundless. Two new reports on video consumption suggest that consumers do indeed want video in many forms, judging … Read the whole story
Distracting ourselves from the TV screen with email look-ups, social chats and event browsing related to the TV show are one thing. But when … Read the whole story
Fox Television Stations believes it might need a new model for local -- and perhaps syndicated -- programming. A couple of new shows are … Read the whole story
In the last year, I have introduced a new approach to marketing, which I have coined cross-cultural marketing. Cross-cultural marketing can best be defined … Read the whole story