It's possible to come upon a show you find so appalling, you might wonder if you have stumbled upon the "worst" show on TV. Consider "Little Women: LA," which started … Read the whole story
Nearing a completed acquisition of its proposed $48.5 billion deal for DirecTV, AT&T says it is considering changing the brand name of the big … Read the whole story
Sports cable channels are expected to continue to weigh down the bulk of cable channel costs for pay TV providers -- climbing at a … Read the whole story
New research says a little less than half of TV's core viewers watch linear "live" TV in a typical month -- significantly boosted by … Read the whole story
Most advertisers will lose money on their investment in the Super Bowl, per Brand Keys' 13th annual "Super Bowl Ad Engagement Survey." The firm … Read the whole story
The line has become one of PepsiCo's most successful beverage introductions of the past decade. Its sales jumped by more than 50% in its … Read the whole story
Ahead of the big game on February 1, Facebook is doing everything possible to suck up Super Bowl ad dollars. Outnumbering the 115 million … Read the whole story
HBO's coming entry into the over-the-top world could bring wholesale change to the entire pay-TV industry -- not just for OTT companies such as … Read the whole story
Demand-side platform Turn on Thursday added several new "Deal ID" integrations to mobile and video supply partners. Its new video and mobile Deal ID … Read the whole story
In the story "Digital Up, TV Dips in Q4 Media Spend" (Media Daily News, January 21), fourth-quarter 2014 revenue data released by Standard Media … Read the whole story
Fox's rising "Empire" drama boosted the network's already strong Wednesday results of a week ago. The network's 9 p.m. now blockbuster drama about the … Read the whole story
Hotels.com recently ran a national campaign through television and digital video, using TubeMogul as their programmatic video ad platform. Following the campaign, Hotels.com and … Read the whole story
The new video shows folks in a small town interrupting their daily activities to heed the call of a clanging bell. Screen message: "Super … Read the whole story
The water in the town featured in Skittles' Super Bowl teaser spot must be contaminated with a heavy dose of vitamins, because every resident … Read the whole story
Dads are parents, too, in a Super Bowl spot for Dove Men + Care. Created by The Marketing Arm, the spot shows dads doing … Read the whole story
Deflating interest in the Super Bowl? Don't count on it. Read the whole story
To be fair, all politics is theater, and certainly a televised occasion like the State of the Union speech, and its follow-up, is all … Read the whole story
In an interoffice memo to myself, I disclosed today that George H. Simpson Communications would join the 15 or so others running ads for … Read the whole story
Pity is the one emotion I don’t allow myself to feel, save for exceptional circumstances - when in the company of hopeful Jets fans, … Read the whole story
The "LUMAscape" charts can often be a confused marketer's best friend when it comes to deciphering which company does what and when, and with … Read the whole story
I read with delight a series of announcements that appeared after the beginning of the new year. The first was the news of a … Read the whole story
Snapchat is the latest, and maybe the most surprising, to announce it will begin what might be called Snapchat Discover, a new publishing stream. … Read the whole story