Call it Cold War 2.0. That's the feeling one gets when watching NBC's upcoming spy series "Allegiance" -- particularly if you watch the premiere episode right after previewing this week's … Read the whole story
Recent research shows that traditional TV still dominates overall video media -- in usage and program investment. Of the total average monthly time spent … Read the whole story
The survey, based on more than 6,000 responses from adults, conducted the week before the #Deflategate scandal exploded, found that 43 million people are … Read the whole story
Leading up to this year's Super Bowl, some researchers are wondering about the real power of fans, and whether their influence can be measured … Read the whole story
"AOL Rise" -- a new, mini-newscast aimed at mobile users -- started this morning, and it pops up hourly from 6 to 9 a.m. … Read the whole story
The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report … Read the whole story
Why so serious, football fans? #Deflategate drama getting you down? Old Spice has the answer: It has released its Pre Super Bowl ad, the … Read the whole story
With all the talk about an explosion of TV shows, there is also scarcity of one particular TV genre: the sitcom. This category has … Read the whole story
A new Cabletelevision Advertising Bureau report, titled "Get Real: Video Advertising 2015," uses Nielsen and comScore data to conclude that of the 175 hours … Read the whole story
The "LUMAscape" charts can often be a confused marketer's best friend when it comes to deciphering which company does what and when, and with … Read the whole story
Deflating interest in the Super Bowl? Don't count on it. Read the whole story
I read with delight a series of announcements that appeared after the beginning of the new year. The first was the news of a … Read the whole story