TVBlog
Five African-American men in tights entertained a hotel meeting room full of journalists and assorted NBC cable execs Monday as NBC-owned Bravo, Oxygen and Esquire Network gave a joint upfront … Read the whole story
The U.S. cable industry is moving toward further consolidation. The fourth-biggest U.S. operator, Charter Communications, has agreed to buy Bright House Networks, the sixth-biggest … Read the whole story
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad … Read the whole story
The technology that advertisers use may have changed, but the Federal Trade Commission's mission remains the same. That was the main message in FTC … Read the whole story
Comcast Corp., the biggest U.S. cable operator, will invest $4 billion in a new "entrepreneurial" company led by its chief financial officer. Michael Angelakis, … Read the whole story
Two weekend cable network franchises showed big efforts on the weekend -- a big NCAA March Madness game on TBS and a "Walking Dead" … Read the whole story
Sovrn, a supply-side platform (SSP), on Tuesday announced the launch of new video ad units that can be traded programmatically. Included is an in-banner … Read the whole story
Chevrolet says the campaign's first spots, in English and Spanish, will premiere during high-profile network and cable television programming on April 1, then continue … Read the whole story
"What they're doing seems to be very targeted to the audience, which is male and a little younger-skewing demographic," Ted Marzilli, CEO of YouGov … Read the whole story
The global effort is being kicked off with two shareable videos directed by Justin Lin, director of "The Fast & The Furious" franchise, the … Read the whole story
A smartphone user is seeking to revive a claim that the Cartoon Network wrongly disclosed his personal information by allegedly transmitting Android devices' identifiers … Read the whole story
Cox Business launched an amusing TV spot that turns the tables on long waits at the "Doctor's Office." A patient takes advantage of her … Read the whole story
Today is April 1. Today is April 1. Today is April 1. Let's launch?! Read the whole story
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Apple's new stand-alone TV service has lofty ambitions, big revenue projections, and a projected legion of crazily devoted consumers. Is that enough? Apple has … Read the whole story
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Nothing tells or sells the story of the blood, sweat and tears of athletes better than imagery - but the rules regarding displaying, distributing, … Read the whole story
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Social media is emerging as a key way for politicians and political organizations to engage and activate voters. To better understand how politicians are … Read the whole story
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Like a lot of stars on YouTube, the whole world doesn't know who she is. But for those who do--and those number into the … Read the whole story
