The biggest mystery concerning Jim Gaffigan is how he can afford to live in Manhattan with a family of seven. His new TV Land sitcom -- adapted from his real … Read the whole story
TV and radio station deals have slowed down dramatically in the first six months of this year. In that time, TV and radio station … Read the whole story
Madison Avenue's media spending declined in June, a month that historically begins a seasonal dip for the ad industry. If history continues to repeat … Read the whole story
"We hope these ads will challenge viewers to put themselves in these scenarios," Michelle Kuckelman, executive director of brand management at AT&T, tells "Marketing … Read the whole story
TubeMogul, a programmatic video ad platform, has plugged into Placemedia's television supply-side platform (SSP) to gives its clients more access to linear TV ad … Read the whole story
Viewers can't search through television commercials and how-to tips on broadcast TV, but they can on YouTube. That's one reason Google's video site reigns … Read the whole story
Likes and dislikes on YouTube give brands feedback when producing and publishing content, helping marketers and content producers understand why viewers search for their … Read the whole story
The campaign, created by Arnold, starts later this month with print ads running in trade and weekly consumer publications. And it's releasing digital snippets … Read the whole story
It wasn't that long ago -- probably the last decade -- that we all thought short-form, user-generated videos would be the norm, replacing all … Read the whole story
One of the impediments to the acceptance of TV programmatic platforms by the ensconced TV buying community is the concern over whether there will … Read the whole story
A total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content over the Internet without the … Read the whole story
We had good fun last week with my post about live TV slowly but surely losing its once-almost-unattainable perch. Lots of discussion ensued. The … Read the whole story
Donald -- Congratulations on another super strong week, profile-raising-wise! You're out there saying the things only you have the courage to say. But I … Read the whole story
For the last five years, advertising has hosted an ever-louder and more-vicious fight: TV versus digital spend. We've seen the weekly declarations that TV … Read the whole story