Lopez knows the vicissitudes of program development and production from network to cable, prime time to late-night. He plays a successful comedian who is more or less himself this time … Read the whole story
Coming four months before the event, NBC says these results are well ahead of the London Summer Olympics in 2012, when it hit the … Read the whole story
For five networks -- CBS, TNT, TBS, truTV and CBS Sports Network -- national TV advertising took in $755.8 million for the NCAA, versus … Read the whole story
Beginning April 5, pay cable TV network group Starz will rebrand with a new marketing and messaging look, unifying its Starz and Encore channels. … Read the whole story
Challenges in display viewability, fraud, ad blocking, transparency, and complex programmatic media buying are leading marketers to lean on content for multichannel campaigns, some … Read the whole story
The new league kicks off its first season April 17 with teams in San Francisco, Sacramento, San Diego, Denver, and Ohio. As yet, the … Read the whole story
True "content marketing" may never come to the TV screen. But can you blame marketers for trying? In a fractionalized media environment, and with … Read the whole story
It looks as if the reality television series sometimes known as the GOP presidential debates has been canceled. The Republican front-runner, having successfully manipulated … Read the whole story
Internet service providers are undermining "the spirit and the text" of net neutrality rules by rolling out new so-called zero-rating services, which exempt certain … Read the whole story
Researchers from three institutions have perfected facial recognition software to let a user change facial and mouth gestures so, for example, a candidate could … Read the whole story
Parks Associates calculates that now 18% of households get video from a streaming media player like Roku, Apple TV or Amazon, and 8% from … Read the whole story
According to a new study by consulting firm Deloitte, binge-viewing is fast becoming the new national pastime, as 70% of U.S. consumers now binge-watch … Read the whole story