Television News Daily
Monday, April 18, 2016
  • Wall St. Remains Bullish On Upfronts, Touts Network TV 'Value'

    As the 2016-17 upfront -- and NewFront -- pitch season approaches, an influential Wall Street analyst this morning told investors to shift their attention … Read the whole story

  • NBA Scores Big TV Ad Gains

    National TV advertising revenue for the just-completed 2015-2016 NBA regular season witnessed sharp growth over the previous year. Marketers spent $487.8 million in national … Read the whole story

  • New Amazon Prime Monthly Sub Aims At Netflix

    A notice on Amazon's Web site Sunday announced that now users can get Amazon Prime for $10.99 a month, or even $8.99 a month … Read the whole story

  • 'Team Chobani' Suits Up For Rio Olympics

    For its Rio "Team Chobani" brand ambassadors roster, Chobani selected Olympians and hopefuls who embody the theme because of their good deeds as well … Read the whole story

  • What's Holding Back OTT's Promise As An Advertising Platform?

    Some see over-the-top as the platform with the most potential for eventually enabling efficient, scalable, one-to-one targeting in the television environment, but there are … Read the whole story

  • Netflix Poised To Become Biggest TV Network? Who's Really Worried

    Will Netflix become the biggest TV network in terms of programming hours viewed in three years? Don't worry -- just yet. One projections has … Read the whole story

  • Live! It's In-Your-Face Marketing!

    Al Roker has launched live-streaming network Roker Media to give marketers a way to tap into emerging personalities in food, music, gaming and sports … Read the whole story

  • Roku Voices Concern About Charter Merger

    Charter has promised that it won't impose data caps for three years after it acquires Time Warner and Bright House, but Roku is concerned … Read the whole story