This documentary -- part of the ongoing "Independent Lens" series of documentary films -- seems to have left no comedy stone unturned in its pursuit of the answer to this … Read the whole story
Just 55% of people, according to research coming from 26 countries, prefer watching TV shows on TV sets -- a drop of 23% from … Read the whole story
Google has added programmatic features to traditional TV buying in DoubleClick Bid Manager -- taking the first step to allow advertisers and agencies to … Read the whole story
While mobile viewing of TVE content is dropping, viewing on TV-connected devices -- set-top-box devices like Apple TV , Roku, and Chromecast -- has … Read the whole story
Thursday's news of an easing of the overall TV station ownership cap of 39% of U.S. TV homes -- which could start a new … Read the whole story
The latest findings from GfK MRI's "Cord Evolution" studies indicate that so-called "Cord Cutters" and "Cord Nevers" have widely different demographics, streaming and programming … Read the whole story
Warner Bros. Digital Networks, which acquired Machinima last fall, made it known today that it will not participate in the NewFronts this year, joining … Read the whole story
Fans can visit NASCAR.com/green to donate trees -- $1 per tree for a 2- to-3-foot sapling -- to be planted in support of the … Read the whole story
The Hitwise data suggests that high-income households are more likely to search exclusively on Amazon for certain products, while lower-income households skew toward Google … Read the whole story
Going to many upfront/newfront presentations? Some say there are honorable reasons to attend and get a full understanding TV network/digital video ventures. Others say … Read the whole story
What more is there to say about the now-dumped Bill O'Reilly? That he recently shook hands with the Pope? That he substituted the word … Read the whole story
Reality TV figures, YouTube stars, recording artists and others with huge followings among Millennials use their social media platforms as paid shills for brands, … Read the whole story
Amid the progress toward wider adoption of audience-based buying, some crucial pieces of the puzzle have yet to fall into place. Read the whole story
A long time ago, in a galaxy far, far away, there was a simple marketing world. Creative agencies created advertising, the media department and … Read the whole story