TVBlog
"Yellowstone" is a modern-day western in which Costner plays the patriarch of a ranching family in Montana. Read the whole story
CBS did well in the upfront, without NFL's "Thursday Night Football," and has nearly completed its deal-making with sturdy price gains. Media-buying execs say … Read the whole story
With strong demand for its new NFL "Thursday Night Football" package, programming on all its digital video platforms scored even better results -- with … Read the whole story
Discovery Premiere lets clients advertise exclusively in a mix of premiere episodes from 30 of the most in-demand series across its networks for the … Read the whole story
MobiTV says it has secured hosted streaming delivery rights for more than 210 channels, including those from NBCUniversal, Viacom, Disney, Fox, AMC Networks, C-SPAN, … Read the whole story
Advanced TV advertising company BrightLine is adding voice activation to its InCast enhanced OTT ad platform. BrightLine's solution identifies which voice assistant is used … Read the whole story
In two years, money spent on mobile advertising will be more than twice the money spent on desktop advertising. Read the whole story
When looking at Hispanic TV homes in the U.S. exclusively, about 61% of their residents have watched at least six minutes of a soccer … Read the whole story
- COMMENTARY
Legacy media companies continue to seek the right formula to keep pace with growing digital media -- especially when it comes to sluggish ad … Read the whole story
- COMMENTARY
Seventy-one percent of 18- to-34-year-olds subscribe to a traditional pay TV service, compared to 75% of 35- to-49-year-olds and 81% of TV viewers ages … Read the whole story
- COMMENTARY
When The Basement became Schlage's agency of record in 2017, it transitioned the door hardware brand's ad-buying strategy from traditional linear TV to programmatic, … Read the whole story
