Beyond the question of whether or not ABC would go ahead with this spinoff, the network's news release did not answer a number of other questions. Read the whole story
The cash-and-stock deal will give Gray Television 142 stations in 92 markets with a U.S. household coverage of 24%. Read the whole story
News of AT&T's interest in AppNexus surfaced last week in multiple news outlets, which pegged the price of the deal at around $1.6 billion. Read the whole story
Like the conventional tv viewing marketplace where a few big channels dominate shares of viewing, comScore has done the same for the over-the-top viewing … Read the whole story
A significant opportunity for device makers, content creators and advertisers to add market share remains, although the OTT market is no longer a novelty, … Read the whole story
With U.S. fans the largest group traveling from a foreign country to attend, advertisers are taking note. Read the whole story
Unique visitors to BBC sites have grown more than 50% year over year, and 17% from February to May 2018. BBC sites rank No. … Read the whole story
The long-term goal of AT&T is to become the third dominant walled garden in what Madison Avenue not-so-affectionately refers to as "the duopoly:" Google … Read the whole story
Those viewers watching AMC Networks - AMC, IFC, SundanceTV, WE tv, IFC and BBC America - via OTT apps on Roku or Apple TV … Read the whole story
As larger portions of linear TV budgets shift to digital OTT, advertisers expect the same level of control and accountability that they've enjoyed on … Read the whole story