The show's principal challenge is to make its farfetched premise believable and plausible. Read the whole story
The company credits its growth in part to the rise of smart TVs and connected platforms including Roku, Apple TV, and Amazon Fire TV. Read the whole story
Sling will be measured by Nielsen's Digital Ad Ratings for measuring targeted demographics, comparable to TV measurement, and will be included in Nielsen Digital … Read the whole story
ESPN+ launched just five months ago, bundling ESPN library programming with exclusive live sports, including MLB and NHL games as well as college sports, … Read the whole story
OTT platforms comprise 41% of all digital video advertising views, the highest for all digital video platforms. These views are up 54% year-over-year. Read the whole story
Hub also found that if Netflix added ads but dropped its prices by $2-$3 per month, 16% would be likely to drop the service. Read the whole story
Clarkson, the high-profile, Grammy-winning singer who won the first "American Idol" competition in 2002, will host a one-hour Monday-to-Friday talk show next fall. Read the whole story
Under the terms of the deal, Cheddar will provide new segments to GSTV. The segments will be about 20 seconds long and focus on … Read the whole story
U.S. ad spending is expanding at a higher rate than anticipated, jumping 5.8% in Q2 after rising 6.5% in Q1, and is now on … Read the whole story
Politico and AARP joined forces for "The Decider" series, which explores the critical 50+ voting block and how they will impact the midterms. Read the whole story
Cable networks are seeing more slippage when it comes to traditional TV subscribers on pay TV services. Translation: lower viewership and less advertising revenue. Read the whole story