The old newspaper newsrooms were colorful places, and the star columnists were often larger than life. Read the whole story
The focus is measuring the effect of TV advertising and programming on consumer behavior and advanced measurement and analytics solutions. Read the whole story
The numbers are sharply down from 2018, when there was more than 113,000 social posts tied to specific Super Bowl ads. Read the whole story
The office in Spain was closed and a rumored 17 of 37 editorial roles are expected to be cut in London. The company closed … Read the whole story
"Cheddar Nights," as the programming block is called, will be anchored by episodes of "Nathan For You," the business-comedy show that ran for four … Read the whole story
The actors, as their 'Dude' and 'Carrie Bradshaw' characters, promote Stella's clean water partnership with Water.org. Read the whole story
The song shown being rehearsed appears to support the sentiment that "Advertising ruins everything." Read the whole story
Luckily, the complaining device can be diverted easily to a more upbeat mode. Read the whole story
The brand will aim to engage viewers over 53 hours with prize giveaways and appearances by current and former NFL players. Read the whole story
The first of two Michelob Ultra game ads implies that life's too short to get amazingly fit but miss the party. Read the whole story
Vermont lawmakers "purposefully acted to undermine federal law," broadband providers tell a federal judge. Read the whole story
One prediction: half all TV advertising related jobs will be gone in five years. Why? Marketers will be taking more control of their media … Read the whole story
Three conditions must be met in order to make a good business case for a Super Bowl ad. Read the whole story
Let's say you're the CEO of a TV company. How do you grapple with programmatic, becoming less ad-dependent, launching a VOD platform? Read the whole story