Among the surprises during President Trump's second State of the Union speech were the instances where the opposition actually applauded him. Read the whole story
The transformed 21st Century Fox is poised for a new "risk-welcoming" chapter and will have a "startup mentality," says new company CEO Charlie Collier. … Read the whole story
The combined live television network audience of the President's State of the Union address Tuesday night ranked 7th among all presidential SOTUs rated by … Read the whole story
As a follow-up to a benchmark report profiling 15 television attribution providers, Sequent Partners this morning released a more in-depth report providing a detailed … Read the whole story
Television is increasingly being valued for the lower end of the marketing funnel, thanks to increases in digital backchannels and data. That's one of … Read the whole story
ESPN+ now has more than 2 million subscribers -- twice as many as five months ago -- bolstered by the launch of its exclusive … Read the whole story
The arrangement will allow the company and league to develop other events and technological innovations that could include virtual reality, Read the whole story
USIM has been named media agency of record for Howard's Appliance, TV & Mattress, one of the largest retailers in the category in Southern … Read the whole story
The platform, which replaces 'Wonderfilled,' will debut during Grammys with TV ad starring Wiz Khalifa and son, featuring original new theme song. Read the whole story
Whatever the process, there is a need to have third-party metrics in addition to other first-party data -- whether panel-based, census-based or otherwise. Read the whole story