If murder did not exist, what on Earth would approximately 90% of our TV shows be about? Read the whole story
The deal will expand NBCU's efforts to tie marketers' video advertising on NBC with business outcomes such as website visits, in-store traffic and sales. Read the whole story
Grammys prices for media buys were estimated at $1.2 million to $1.3 million per 30-second ad. Last year, U.S. ad revenues totaled $96 million, … Read the whole story
The deal will allow marketers who use FreeWheel markets to access advanced data insights and segmentation, and to purchase specific segments as needed. Read the whole story
LiveRamp, the identity resolution, data and technology company, will be expanding its core identity resolution product, IdentityLink, to connected TV devices. Read the whole story
The 96-year-old brand's revamped recipe is being supported with a doubled advertising investment versus recent years' spending. Read the whole story
MediaPost is seeking suggestions for our annual Marketing: Automotive Awards. Read the whole story
ESPN magazine's cover story this week delves into the sports business as part of a tie-in with "The Boardroom," a six-part series on video … Read the whole story
The biggest beneficiary of messaging during the game was CBS itself. Its efforts are part of a growing trend for network promo time during … Read the whole story