The show, "The Other Two," seemed to improve 100% in its second episode -- something that almost never happens. Read the whole story
The company is rethinking its windowing and syndication strategy for CBS All Access originals. Read the whole story
CBS All Access and Showtime have a collective 8 million subscribers, and are now estimated to grow to 25 million by 2020 -- up … Read the whole story
The study also showed that the longer participants watched a TV show, the more receptive they were to commercials, with as much as a … Read the whole story
Boosted by higher political advertising at its local TV stations and improved affiliate and subscription fee revenues, CBS Corp. revenues were up 3% to … Read the whole story
NYIAX, a firm that supports software to facilitate the sale and trade of digital ad space as guaranteed contracts through blockchain tech, will bring … Read the whole story
Westwood One's podcast creative test found podcast ads were more effective than both TV and online video in call-to-action metrics. Read the whole story
Marketers spent a total of $75.8 billion over the first three quarters of 2018 -- the most ever on record. Read the whole story
TV carriage issues, including blackouts, continue to plague the business. But is all this news fading? Read the whole story