An "American Masters" installment, subtitled "Sammy Davis Jr.: I've Gotta Be Me," brings the man and his era lovingly back to life. Read the whole story
So far, ABC has run 691 promo airings, yielding 329.2 million impressions through Feb. 18, according to iSpot.tv. The promos feature primarily creatives focused … Read the whole story
Video streaming services continue to push spending on national linear TV advertising -- largely due to major TV sports programming. Read the whole story
As far as experiential media campaigns go, Giant Spoon's next big event for client HBO likely goes where none have gone before: into people's … Read the whole story
The integration allows for publishers to bundle linear and digital inventory together more efficiently. Read the whole story
5G, which will support augmented and virtual reality applications with faster speeds, will represent more than 3% of total mobile connections -- about 422 … Read the whole story
Broadband companies say their definition of "net neutrality" may differ from Vermont's. Read the whole story
Hulu and WarnerMedia used the Television Critics Association Winter press tour last week to tee up new programming, Read the whole story
Trump's public speaking -- the rallies, the interviews with some networks -- is having middling effect. Marketing execs would say telling the flock "finish … Read the whole story