The whys and wherefores of this competition were complicated, and had "Jeopardy!" fans at home wondering when the game would begin. Read the whole story
Total subscribers of virtual multichannel video program distributors rose 737,000 in new customers to 7.6 million in Q4 2018, per MoffettNathanson Research -- down … Read the whole story
Pay TV net subscriber losses were 15,000 vs. a net loss of 25,000 in Q4 2017. Altice's average revenue per residence grew 2% to … Read the whole story
To back its heavily favored Oscar "Best Picture" nomination, Netflix has spent $7.3 million on paid media advertising since early December, according to estimates … Read the whole story
Roku says "monetized video ad impressions" doubled year-over-year for full-year 2018. It expects Q1 2019 revenue to be between $185 million and $190 million. Read the whole story
DoubleVerify's acquisition of digital video tech company Zentrick enables the creation of a video-blocking and measurement tag to protect brands and measure quality across … Read the whole story
The U.S. ad marketplace began 2019 on a down note, with the major agency holding companies reporting a 3% decline in January vs. the … Read the whole story
Based on the addition of WARC's 2019 ad industry forecast today, "Research Intelligencer" has updated its industry compilation and the result remains essentially unchanged. … Read the whole story
Spots feature music of Childish Gambino, "at the forefront of cultural conversation with his unconventional work and innovative spirit," says Cadillac's Deborah Wahl. Read the whole story
Wattpad's new look and feel features a new logo and typeface, as well as a color palette that can be customized for "different brand … Read the whole story
Search for both Oscar advertising and content was nearly three times more than other big first-quarter TV events. Read the whole story
Stats on TV consumption favor "children ages 0-2." Read the whole story
It's probably true that most of the folks working in our industry are relying every day on the outputs of less-than-transparent black boxes. Here … Read the whole story
For one, brands can adopt the ANA's Gender Equality Measure (GEM) scoring system, used to quantify consumer reactions to the treatment of women in … Read the whole story